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Adam Kreek
Founder Built for Hard
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How to Use Labour Efficiency Rate (LER) to Know When You Need Another Project Manager
posted in Business Coaching

Adam Kreek
Running a construction or remediation company feels like juggling chainsaws on a moving job site.
Some weeks you’re slammed. Other weeks you’re wondering why payroll is so heavy. There's always urgency.
There’s one simple number that cuts through the chaos:
Labour Efficiency Rate. (LER)
This blog shows you how to use LER to answer the question many an owner and ops manager loses sleep over:
“Do we need to hire another Project Manager?” and even more important "Can we afford it??"
The answer isn’t emotional.
It’s not about how busy someone feels.
It’s not about who is complaining the loudest.
And it’s not about your gut.
It’s about the math of labour productivity, made simple.
Let’s break it down.
1. What is LER (in Plain Language)?
Labour Efficiency Rate tells you how many dollars of job profit you earn for every dollar you spend on your workers.
Spend $1 on payroll → how many dollars of Gross Margin come back?
- $3 back? Strong.
- $2.5 back? OK.
- $2 back? Warning sign.
- Less than $2? Stop everything.
That’s it.
No accounting degree required.
Gross Margin = Revenue minus all the direct costs it took to deliver the job. Gross Margin can be shown as a % when you divide Gross Margin by Revenue to see how much of each dollar you keep after paying subs, materials, and other direct job costs.
In a construction/remediation company, that means: Gross Margin = (Job Revenue) − (Subcontractors + Materials + Dump Fees + Equipment Rentals + PPE + Other Job Costs)
Keeping it simple: Gross Margin is what’s left after you pay for the stuff and the subs, but before you pay your own people.
That leftover amount is what your team (Operations + Admin) must turn into profit.
2. Who Counts in LER?
LER only cares about Direct Labour — the people who directly make your jobs profitable.
For a construction/remediation team, that means:
Direct Labour (included in LER):
- Technicians
- Demo crews
- Contents teams
- Mitigation techs
- Rebuild carpenters
- Site supervisors
- Project Managers
- PM Assistants (if they help run jobs, schedule trades, document, or manage scopes)
If the role exists to push jobs forward, it’s Direct Labour.
NOT included in LER:
- Subcontractors (they sit in COGS)
- Materials + equipment
- Admin staff
- Bookkeepers
- Controller
- Sales + marketing
- Compliance
- HR
- GM/Operations Manager
Keep the line simple:
If the person helps produce Gross Margin, they’re in LER.
3. The Formula (Kept Simple)
There are only two numbers you need:
1. Direct Labour Cost
All pay for techs, PMs, PM assistants, site supers
- overtime
- benefits
- payroll taxes
2. Gross Margin
All revenue
minus
All job-related costs (subs, materials, dump fees, rentals, PPE)
Now divide:
LER=Gross Margin/Direct Labour Costs
That’s your score.
4. What Good LER Looks Like (The Hiring Signal)
Here’s the scoreboard:
- LER 3.0+ = Strong. Hire-ready.
- LER 2.5–3.0 = Stable. Improve before hiring.
- LER under 2.5 = Overstaffed or underperforming.
- LER under 2 = Serious trouble.
This comes from Greg Crabtree’s golden rule — and it’s a smart one:
Only hire a new PM when LER has been 3.0 or better for 12 weeks straight.
Not one week.
Not because you’re stressed.
Not because someone is yelling that they’re too busy.
12 weeks of consistent, disciplined, profitable capacity.
5. Why LER Works So Well for Project Manager Hiring
Project Managers are leverage.
When you get PM capacity wrong:
- Jobs stall
- Sub trades idle
- Adjusters get cranky
- Invoicing slows
- Revenue gets stuck
- Cash flow dies
When you get PM capacity right:
- Jobs finish faster
- Subs move smoothly
- Change orders don’t get lost
- Documentation is tight
- AR moves quickly
- Gross Margin climbs
- Owners breathe again
LER tells you exactly when your current PM bench is maxed.
6. PM + PM Assistant Structure: How LER Sees It
In the real world, your PMs may have assistants.
Some assistants do admin; others push production.
Crabtree’s interpretation is simple:
If the assistant helps jobs move, they count as Direct Labour.
If they’re pure office admin, they don’t.
Examples:
Direct Labour PM Assistant
- Writing job notes
- Scheduling subs
- Collecting signatures
- Coordinating demo/mitigation
- Uploading photos
- Managing Xactimate documentation
- Closing scopes
- Tracking equipment
Not Direct Labour
- Filing
- Reception
- Payroll support
- Pure admin tasks
Get this right so you don’t undercount labour.
7. Step-by-Step: Start With a Simple Weekly LER Check
Process friendly.
Zero fluff.
Every Monday morning, do five things:
Step 1:
Pull last week’s total Direct Labour cost.
Step 2:
Pull last week’s total Gross Margin.
Step 3:
Type both numbers into a simple spreadsheet.
Step 4:
Let the spreadsheet calculate LER.
Step 5:
Ask the weekly LER questions:
- Is LER above 3?
- Is the trend stable over the last 12 weeks?
- Are PMs running at full Gross Margin capacity?
(Usually $1.4M–$1.8M GM per PM per year) - Do we have backlog or delay signals?
If yes to all → hire the next PM or PM assistant.
If not → improve productivity first.
8. The PM Capacity Secret (No One Tells You This)
A strong PM typically manages $1.4–$1.8 million of Gross Margin per year.
A PM + Assistant combo can stretch that to $2–$2.5 million. (And I've seen some push it even higher)
This makes assistants a force multiplier.
When your PMs are at 90%+ of their GM capacity and LER is above 3, you have two choices:
- Hire a PM Assistant first
(cheaper, increases PM power by 20–40%) - Hire a new PM
(when your PMs AND assistants are hitting full GM capacity)
LER tells you which option is financially safe.
GM per PM tells you which is operationally safe.
Together → no guessing.
9. What Causes Low LER (and How to Fix It Fast)
If LER is under 3, fixable issues usually fall into four categories:
1. Pricing is too low
Stop discounting.
Stop swallowing change orders.
Stop doing favours for insurers that eat margin.
2. PM capacity is scattered
One PM overloaded.
Another underloaded.
Jobs sitting idle.
3. Techs underutilized
Too many people for the work on deck.
4. Too much sub work vs. self-perform
Subs are necessary—but overuse destroys margin.
Fix these before adding payroll.
10. Start Small, Build Slow, Win Big
You do not need:
- A complicated system
- A $20K software package
- A CFO
- A 40-tab spreadsheet
You need:
- One small spreadsheet
- One weekly meeting
- One rule: Don’t hire until LER hits 3 for 12 weeks
That’s it.
LER is simple.
PM hiring gets simple.
Scaling gets simple.
Cash gets healthier.
People get clearer.
Owners relax.
–––––
Adam Kreek and his team are on a mission to positively impact organizational cultures and leaders who make things happen.
He authored the bestselling business book, The Responsibility Ethic: 12 Strategies Exceptional People Use to Do the Work and Make Success Happen.
Want to increase your leadership achievement? Learn more about Kreek’s coaching here.
Want to book a keynote that leaves a lasting impact? Learn more about Kreek’s live event service here.