We coach and train top-performing executives, business owners and organizations to drive engagement, growth, and measurable results –without burnout and overwhelm.

adam kreek workshop


We support and empower driven, ambitious leaders to achieve brilliant results with confidence, skill and peace of mind.
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We provide growth-oriented leaders with knowledge, tools and accountability to lead effectively, execute with confidence and deliver distinguished results.
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We are building a world where organizational and business leaders have the support they need to advance with certainty, serve fearlessly, and sustain results.
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Habitual Excellence: We repeatedly deliver our work in alignment with our high professional standards, and the standards of our clients.

Empowered Growth: We consistently drive ourselves and our clients to grow, adapt and improve with confidence, skills and support.

Sustainable Impact: Our work betters leaders, organizations, communities and the lives of individuals and families around the world.


We are building a world where organizational and business leaders have the support they need to advance with certainty, serve fearlessly, and sustain results.


We are values-driven.


We pursue excellence.


We are solutions-oriented.


We support people then process.


We tackle challenges and adapt to change.


We embrace open and honest dialogue.


We seek continuous growth, learning and improvement.


We support our own and others' success.


We only work with positive, driven, and growth-oriented people.


Adam Kreek is one of North America’s top executive business coaches specializing in accelerating results through leadership development, strategic planning, and values-driven achievement.

Adam has coached, trained and taught hundreds of thousands of people and teams at organizations including Microsoft, Amazon, Pfizer, General Electric, Mercedes-Benz, L’Oreal, Shell, YPO, EO, and TEDx. Most importantly, Adam walks the talk.

Prior to executive coaching and training, Adam worked in the financial and engineering fields. A two-time Olympian, Adam holds 60 international medals, including Olympic Gold and multiple hall of fame inductions. In 2013, Adam made the first-ever attempt to row unsupported across the Atlantic Ocean from Africa to America, the subject of the NBC Dateline Documentary, Capsized.

Adam’s bestselling book, The Responsibility Ethic, teaches us the how of self-leadership, driving personal and professional results in individuals and organizations.After hours, you'll find Adam raising three spirited kids with his wife, and adventuring outdoors in the Pacific Northwest. Adam holds a degree in Geotechnical Engineering and Hydrology from Stanford University, along with ECPC ACTP certification and ICF Coaching credentials.

adam kreek


Rebecca Sterritt is a Cognitive Behavioural Health Coach and Nutrition Educator helping individuals reach better mental, physical and emotional health through nutrition and lifestyle intervention. She has translated her background in curriculum development and behaviour change research to support executives and entrepreneurs bolster their health to allow for peak and sustainable performance personally and professionally.

Rebecca holds a Masters Degree in Science Education (Stanford University) and an Honours Bachelor’s Degree in Environmental Studies (University of Victoria, British Columbia). She is a Certified Integrative Nutrition Health Coach (Institute for Integrative Nutrition), and has additional training in areas of Gut Health, Hormone health, Nutritional Psychiatry, and Cognitive Behavioural Therapy. Prior to her career as a Cognitive Behavioural Health Coach, she worked in the fields of Science Education, Leadership Training, and Climate Change Policy & Education.

Rebecca provides Behavioural Health Coaching through ViDA and her private coaching practice.

Rebecca Sterritt

What our clients say

Set the Tone

You made a big impression on our attendees and really set the tone for a successful team atmosphere.

- Executive Director, BC Construction Association

Truly a Gold Medal performance!

Adam’s greatest strength is his authenticity. His enthusiasm is not rehearsed or forced – it is true to his personality and it is impossible not to be affected by his strong presence. Our attendees ranged in age from early 20′s to late 60′s, and they are all “hardened lawyers” – a tough crowd! Adam connected with each and every one of them, using a combination of humour, humility and inspiration. Weeks after the event, people are still talking about the retreat and Adam’s role in showing us how it takes different players to form an effective team. His message is that it is only through failure that we can find ultimate success. That we need to move past our comfort zone, was particularly resonant. In fact, several attendees were so impressed by Adam’s presentation that they prepared a follow-up seminar called: “What I learned from Adam” – This is unprecedented, and a tribute to the impact he had upon us, both individually and as an organization.” “Would we recommend Adam? Without reservation! His story is credible, relatable and his impact is tangible. Truly a Gold Medal performance!

- Partner, Chair of Retreat Committee, Bull, Housser & Tupper LLP

Thank you for being the perfect “energizer” for our team!

Thank you, Adam. The entire team raved about your keynote! It had all the elements we were looking for – energy, entertainment and the messaging about teamwork, leadership was spot on. The team loved hearing from you and I’ve heard nothing but rave reviews. I thank you for being the perfect “energizer” for our team. It was a great start to our conference.

- Manager, Internal Communications, Direct Energy Services

You blew me away!

It was an absolute pleasure having you join us at 55 North and the feedback we’ve received about your contribution to the event has been exceptional. The way you were able to weave other speaker comments into your presentation, complete with photos and quotes, really brought the audience along on the journey and provided a great reinforcement of the theme and reason for taking the time to be in the room. I’ve never had another speaker do this so well–you blew me away with that!

- Event Project Manager, Incite Marketing

What Sets Adam Apart

There is no shortage of speakers available for business coaching. What sets Adam apart is his genuine, down-to-earth interest in the success of not only corporate goals but personal ones as well. Adam has provided us with the tools to take large, multi-year goals and then work backwards to make the changes in our everyday lives in order to achieve them. I would not hesitate to recommend Adam to anyone or group who is looking at understanding what success looks like on their terms and what’s required to achieve it.

- Financial Advisor, Nicola Wealth Management

Adam is so Good at Virtual and such a Compelling Speaker!

Yesterday was a huge success!! Adam did a GREAT job! The client and the attendees loved him!! He is so good at virtual – and he is such a compelling speaker. We couldn’t have been more pleased! Thank you for recommending such a great speaker for our program – we couldn’t have found a better way to kick things off :-)

- President and Principal Planner, Simple Meeting Solutions

One of the Best Curriculums Delivered

Mr. Kreek's ability to fuse his athletic training, with the theology of personal development had an impact on the CEOs and Business Owners that participated in his program. Two of the recipients of his approach were leaders in the Edu-Tech sector and commented that in their years of curriculum development, Mr. Kreek's approach was memorable, deployable and one of the best they had experienced. High praise Mr. Kreek, high praise indeed

- CEO Coach, TEC Canada, Vistage

People and organizations we've empowered to lead effectively, serve with purpose and deliver results
Amazon logo
Avison Young logo
Chicago Blackhawks logo
General Electric logo
L'Oreal logo
Mercedes-Benz logo
Microsoft USA logo
Pfizer logo
Royal Bank of Canada (RBC) logo
Shell UK logo
Volkswagen Canada logo
Wells Fargo logo

HERE <span style="text-decoration: underline;">LIVED VALUES</span> DRIVE PROFESSIONAL SUCCESS