Executive Coaching, Business Consulting, Keynote Speeches

Based in the heart of Victoria, BC, Adam Kreek and the ViDA team serve clients as an executive coach, business consultant, and motivational keynote speaker dedicated to unlocking your highest potential through values-driven achievement. Whether you're navigating complex leadership challenges, seeking clarity in your professional trajectory, or aiming to foster a more aligned and high-performing team, my approach integrates powerful tools like 360 reviews, predictive indexing and actionable strategic planning tailored to your unique goals. Join leaders across industries who are discovering the transformative power of achievement when they align their actions with their core values.

OUR PURPOSE

WHY WE DO ALL THAT WE DO

We support and empower driven, ambitious leaders to achieve brilliant results with confidence, skill and peace of mind.

OUR MISSION

THE JOB WE DO THAT IS NEVER DONE DOING

We provide growth-oriented leaders with knowledge, tools and accountability to lead effectively, execute with confidence and deliver distinguished results.

OUR VISION

THE FUTURE WE CREATE WITH OUR WORK

We are building a world where organizational and business leaders have the support they need to advance with certainty, serve fearlessly, and sustain results.

OUR VALUES

HOW WE MAKE DECISIONS AND DO OUR WORK

Habitual Excellence: We repeatedly deliver our work in alignment with our high professional standards, and the standards of our clients.

Empowered Growth: We consistently drive ourselves and our clients to grow, adapt and improve with confidence, skills and support.

Sustainable Impact: Our work betters leaders, organizations, communities and the lives of individuals and families around the world.

PRINCIPLES WE ASPIRE TO

We are building a world where organizational and business leaders have the support they need to advance with certainty, serve fearlessly, and sustain results.

We are values-driven.

We pursue excellence.

We are solutions-oriented.

We support people then process.

We tackle challenges and adapt to change.

We embrace open and honest dialogue.

We seek continuous growth, learning and improvement.

We support our own and others' success.

We only work with positive, driven, and growth-oriented people.

Adam Kreek – Olympic Gold Medalist • Business Strategist • Executive Coach

Adam Kreek is one of North America’s most in-demand leadership speakers and executive coaches. He has trained and coached leaders at Amazon, Microsoft, Pfizer, Shell, GE, Mercedes-Benz, L’Oréal, YPO, EO, and dozens of Fortune 500 firms.

Event planners trust Adam because he doesn’t deliver hype or hollow inspiration. He inspires, yes - but he also equips. His Built for Hard™ framework blends world-class storytelling with practical, values-based tools leaders can use immediately, ensuring energy from the stage translates into capacity, resilience, and results that last.

A two-time Olympian and Olympic Gold Medalist with more than 60 international medals, Adam has proven himself in the world’s most demanding environments. He also made history as a record-setting ocean rower, the subject of NBC’s Dateline documentary Capsized. What makes Adam unique as a leadership trainer is that he pairs this lived, peak-performance experience with deep business expertise. Few speakers can say they’ve both walked the talk at the highest level and worked in the trenches of business. Adam consults, coaches, and advises organizations daily - leading strategic planning, executive coaching, and high-performance training with leaders navigating constant change.

Adam is the bestselling author of The Responsibility Ethic (a Forbes “Top Business Book”). He holds a degree in Geotechnical Engineering from Stanford University and is a certified executive coach with advanced professional credentials. This rare combination of technical rigor, coaching expertise, and lived high-performance experience gives Adam a unique ability to connect with both analytical decision-makers and values-driven leaders.

When he’s not supporting organizations, you can find Adam adventuring in the Pacific Northwest with his wife and three children.

REBECCA STERRITT

Rebecca Sterritt is a Cognitive Behavioural Health Coach, Leadership Educator, and Strategic Facilitator who helps individuals and organizations achieve peak and sustainable performance. With expertise spanning health, leadership training, and curriculum design, she bridges the science of human performance with practical leadership development.

Rebecca holds a Master’s Degree in Science Education from Stanford University and an Honours Bachelor’s Degree in Environmental Studies from the University of Victoria, British Columbia. She is a Certified Integrative Nutrition Health Coach (Institute for Integrative Nutrition) with additional training in Gut Health, Hormone Health, Nutritional Psychiatry, and Cognitive Behavioural Therapy. She also completed advanced business school training in entrepreneurship and leadership, bringing both academic insight and real-world experience as a business founder.

Rebecca has developed and delivered leadership curricula for executives, entrepreneurs, and teams, drawing on two decades of work across science education, health coaching, climate policy, and organizational strategy. Her unique approach combines behaviour-change science with values-driven leadership training - helping people and organizations align health, clarity, and purpose to perform when it matters most.

What our clients say

Truly a Gold Medal performance!

Adam’s greatest strength is his authenticity. His enthusiasm is not rehearsed or forced – it is true to his personality and it is impossible not to be affected by his strong presence. Our attendees ranged in age from early 20′s to late 60′s, and they are all “hardened lawyers” – a tough crowd! Adam connected with each and every one of them, using a combination of humour, humility and inspiration. Weeks after the event, people are still talking about the retreat and Adam’s role in showing us how it takes different players to form an effective team. His message is that it is only through failure that we can find ultimate success. That we need to move past our comfort zone, was particularly resonant. In fact, several attendees were so impressed by Adam’s presentation that they prepared a follow-up seminar called: “What I learned from Adam” – This is unprecedented, and a tribute to the impact he had upon us, both individually and as an organization.” “Would we recommend Adam? Without reservation! His story is credible, relatable and his impact is tangible. Truly a Gold Medal performance!

- Partner, Chair of Retreat Committee, Bull, Housser & Tupper LLP

Set the Tone

You made a big impression on our attendees and really set the tone for a successful team atmosphere.

- Executive Director, BC Construction Association

One of the Best Curriculums Delivered

Mr. Kreek's ability to fuse his athletic training, with the theology of personal development had an impact on the CEOs and Business Owners that participated in his program. Two of the recipients of his approach were leaders in the Edu-Tech sector and commented that in their years of curriculum development, Mr. Kreek's approach was memorable, deployable and one of the best they had experienced. High praise Mr. Kreek, high praise indeed

- CEO Coach, TEC Canada, Vistage

What Sets Adam Apart

There is no shortage of speakers available for business coaching. What sets Adam apart is his genuine, down-to-earth interest in the success of not only corporate goals but personal ones as well. Adam has provided us with the tools to take large, multi-year goals and then work backwards to make the changes in our everyday lives in order to achieve them. I would not hesitate to recommend Adam to anyone or group who is looking at understanding what success looks like on their terms and what’s required to achieve it.

- Financial Advisor, Nicola Wealth Management

Adam is so Good at Virtual and such a Compelling Speaker!

Yesterday was a huge success!! Adam did a GREAT job! The client and the attendees loved him!! He is so good at virtual – and he is such a compelling speaker. We couldn’t have been more pleased! Thank you for recommending such a great speaker for our program – we couldn’t have found a better way to kick things off :-)

- President and Principal Planner, Simple Meeting Solutions

You blew me away!

It was an absolute pleasure having you join us at 55 North and the feedback we’ve received about your contribution to the event has been exceptional. The way you were able to weave other speaker comments into your presentation, complete with photos and quotes, really brought the audience along on the journey and provided a great reinforcement of the theme and reason for taking the time to be in the room. I’ve never had another speaker do this so well–you blew me away with that!

- Event Project Manager, Incite Marketing

Thank you for being the perfect “energizer” for our team!

Thank you, Adam. The entire team raved about your keynote! It had all the elements we were looking for – energy, entertainment and the messaging about teamwork, leadership was spot on. The team loved hearing from you and I’ve heard nothing but rave reviews. I thank you for being the perfect “energizer” for our team. It was a great start to our conference.

- Manager, Internal Communications, Direct Energy Services

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