ViDA's custom one-on-one and team Executive Business Coaching programs combine science-based and tested behavioural strategies, tools and techniques to help leaders and organizations achieve identified goals, enhance performance and better personal and organizational well-being.



We coach high performing executives, organizational leaders and business owners to drive achievement, fulfillment, and measurable results.

Learn the Values-Driven Achievement method and magnify your impact.


Our 6 month Executive Business Coaching program for leaders is solutions-oriented, with a focus on behaviour change. Performance, achievement and fulfillment are a direct result of actions taken. You will be led through a process to help you marshal your thoughts, clarify your strategy and lead from a place of power. As a result, client organizations benefit from increased employee effectiveness, skill and accomplishment. Executive Coaching Benefits extend beyond the client, to team members, entire organizations and personal relationships.
audience participation


  • Transitioned from a shrinking business in the red, to achieve profitability and annual revenue increase of 30% each year
  • Planned and executed a successful transition from a senior leadership role to a more desirable position while ensuring a positive legacy for his organization
  • Strengthened communication skill set, and increased assertiveness tool kit to exert more influence upon the organization
  • Increased sales, over achieved on annual targets, won performance award and boosted sales team chemistry
  • After receiving extreme demands from the board, worked through a leadership team mutiny to achieve high engagement and results
    Effectively transitioned into a new leadership role, while navigating corporate politics
  • Achieved a better title, better compensation, larger ownership stake and more influence on their organization
  • Found greater alignment between work, life and self.
audience engagment


Why is it a struggle to hire, engage, and retain top talent? Why do groups struggle to work together effectively? Why is it so difficult to coach and motivate employees to drive harder to achieve business goals.

We use the Predictive Index Talent Optimization software to support organizations and clients manage better, lead better, make better hires and engage employees more effectively. It is a powerful tool that help individuals best understand themselves, their colleagues and potential hires. When used effectively, the Predictive Index software can increase new hire retention, strong individual achievement and team culture, and in turn increased business performance.


We lead retreats and offsite team meetings to help your leadership team:

  • Solidify and clarify values
  • Determine shared, long-term stretch goals
  • Develop effective ways to work together
  • Identify enhanced strategic deployment methods
  • Encourage a culture of growth and learning
  • Empower constructive conflict
  • Optimize team cohesion
  • Manage stress

Onboarding Process

If your application is accepted, onboarding to the VIDA method looks like this:


Psychometric Test

You will complete a 2 question test, taking less than 5 minutes to complete.


Career and Business Review

Your coach will ask you questions on your first call to review your pain points, growth opportunities. You will gain more insight into who you are, what you do and where you want to go.


Audit Review

You will have a call with your coach to review your career and business audit. You will spend an hour workin on your leadership, your career and your business (not in it).


Coaching Commitment

You understand and sign a confidentiality and 6 month coaching commitment. You work with your coach to co-design a customized advisory plan to ensure you are maximizing growth, recovery and consistency.

What our clients say

Absolutely Wonderful!

It was absolutely wonderful – he is so engaging and gets right into the crowd and involves them. You didn’t know what he was going to do next – start singing, climb a table, get the entire group up and rowing! Our Leadership team was really impressed! Adam invited the audience into his personal life… the images/video in his presentation really hit home for people!! Visualizing his dedication & commitment, triumphs & success, his failures and his loving family made it so much more real and relevant. And the quotes from philosophers and individuals of influence inspired the audience.

- Event Manager, TD Wealth Management

Adam was a huge success!

Adam was a huge success at our event! His presentation was relevant to our overall conference theme and set the tone for the remainder of the day… I can truly say that he connected with all of our guests and made quite the impression.

- Shell Canada Products

Immense Gratitude and Appreciation for your Knock Out Presentation!

Thank you so so so much, Adam, for your incredible presence, your profound experiential wisdom and for your willingness to connect with the chapter and our members at a deeper level. This truly was one of our most successful events to date. As I had predicted, I already got asked whether you would be interested to speak at our annual conference. So, keep an eye out for something in the upcoming months. Once again, we only have immense gratitude and appreciation for your knock-out presentation!

- Vice President of Programs and Board of Directors, West Coast Chapter, Project Management Institute

Favorite Presentation in 16 years with Pfizer!

This was my favorite presentation in the 16 years I’ve been with Pfizer. Good choice!! Thank you for arranging the presentation by Adam. It really touched home for me. I‘ve had a very challenging year personally and his presentation had a huge impact on me. It’s amazing how something or someone can connect so strongly with me and my tough times. Again, thank you.

- Sales Professional and Virtual Keynote Attendee, Pfizer Inc.

Adam was great and we hired him a second time!

Not having seen Adam present I was nervous of what he would deliver. Now having seen his presentation I know to trust the online videos and recommendations. He was outstanding! Adam really captured the audience’s attention – they were riveted for the full hour he spoke. His stories and candid advice where highly appreciated by the 550 UK business people who listened intently. Feedback following the event called out Adam’s presentation as a highlight with many attendees saying it was the best keynote presentation they had heard! Adam was great to work with and we hired him a second time to speak to our Latin American salesforce. We hope to work again with him in the future.

- Business Planning & Operations Director, Microsoft

By Far the Best!

I have seen dozens of Olympians speak at off-sites in the last 19 years, and Adam was by far the best. He was relevant to our business and had a fascinating story. He wasn’t spewing business dogma. He spoke to the people in the room, leaving a lasting and positive impact that travelled through our office. I have heard nothing but rave reviews from all our employees.

- VP Marketing, General Mills

People and organizations we've empowered to lead effectively, serve with purpose and deliver results
Amazon logo
Avison Young logo
Chicago Blackhawks logo
General Electric logo
L'Oreal logo
Mercedes-Benz logo
Microsoft USA logo
Pfizer logo
Royal Bank of Canada (RBC) logo
Shell UK logo
Volkswagen Canada logo
Wells Fargo logo

Frequently asked questions


Please fill out the application below for an exploratory conversation with Adam.

Desctription of your Business