Designed for Challenge. Built for Hard.

Reclaim the Art of Mastering Hard Things

The pace of change isn’t slowing. AI’s rewriting roles. Markets are swinging. Geopolitics are a daily headline. And that’s before you even open your inbox.

Leaders today aren’t struggling because they’re soft. They’re struggling because the game keeps changing—and no one’s updated the playbook.

Built for Hard™ keynotes and workshops help teams lead through uncertainty, not around it. We remind your people what they’ve forgotten: You were built for this. Built for pressure. Built for adaptation. Built for hard.

This isn’t a motivational talk. It’s practical, values-based training for real-world leadership—when the ground keeps shifting, and the stakes keep rising.

You don’t need ease. You need capacity. And you’ve already got it. Let’s put your leadership to work.

Built for Hard™: The Antidote

Grit isn’t genetic; it’s a skill and we teach it.

The Philosophy – Humans are engineered for challenge. We retrain leaders and teams to convert that challenge into measurable performance.

The Problem – Economic shocks, AI pivots, exhausted teams. Most leaders don’t lack talent—they lack a system that turns stress into strength.

The Solution – Keynotes, workshops, and coaching that deliver a four-pillar framework plus the Grace + Grit Dial. Olympic gold medalist and business coach Adam Kreek equips your people with tools they can deploy before the next quarter-end.

Equip your leaders to make high-stakes decisions with calm precision—even when volatility is the norm.

Built for Hard™ is a science-backed system that turns constant pressure into repeatable performance across your entire organization.

Seeking a Trusted Speaker Who Delivers Real-World Lessons, Not Just Theory?

I don’t just talk about leadership—I’ve lived it. From winning Olympic gold to navigating ocean capsizes, scaling companies, and coaching executives at Amazon, Microsoft, and top private equity firms, I understand what it takes to lead under pressure.

My keynotes blend battle-tested strategies, compelling storytelling, and actionable takeaways that empower teams and leaders to thrive in uncertainty.

Your event deserves more than a speaker—it deserves an unforgettable experience.

Event planners trust me because I show up prepared, engaged, and ready to deliver high-impact insights that drive real change. I am service-oriented, a good communicator and low-drama.

If you want a keynote that combines energy, expertise, and execution–delivered by a pro you can trust–let’s talk.

Sincerely,

Adam Kreek

What our clients say

By Far the Best!

I have seen dozens of Olympians speak at off-sites in the last 19 years, and Adam was by far the best. He was relevant to our business and had a fascinating story. He wasn’t spewing business dogma. He spoke to the people in the room, leaving a lasting and positive impact that travelled through our office. I have heard nothing but rave reviews from all our employees.

- VP Marketing, General Mills

Truly a Gold Medal performance!

Adam’s greatest strength is his authenticity. His enthusiasm is not rehearsed or forced – it is true to his personality and it is impossible not to be affected by his strong presence. Our attendees ranged in age from early 20′s to late 60′s, and they are all “hardened lawyers” – a tough crowd! Adam connected with each and every one of them, using a combination of humour, humility and inspiration. Weeks after the event, people are still talking about the retreat and Adam’s role in showing us how it takes different players to form an effective team. His message is that it is only through failure that we can find ultimate success. That we need to move past our comfort zone, was particularly resonant. In fact, several attendees were so impressed by Adam’s presentation that they prepared a follow-up seminar called: “What I learned from Adam” – This is unprecedented, and a tribute to the impact he had upon us, both individually and as an organization.” “Would we recommend Adam? Without reservation! His story is credible, relatable and his impact is tangible. Truly a Gold Medal performance!

- Partner, Chair of Retreat Committee, Bull, Housser & Tupper LLP

Set the Tone

You made a big impression on our attendees and really set the tone for a successful team atmosphere.

- Executive Director, BC Construction Association

Coached to Better Strategy and Goals

I recently participated in a coaching session with Adam where he helped me identify a professional challenge and establish a strategy to attain my goal. In an hour, Adam presented a workshop with the CLEAR Goal format and actionable steps. Adam has an approachable manner and the ability to coach successful people to the next level while adding humour to make it fun!

- Director of Sales, Avetta

Readiness, Resilience & Growth

Adam addressed a group of 100 soldiers preparing for deployments overseas, to develop their physical, mental and spiritual resilience. His commitment to readiness, resilience and growth had a tremendously positive impact on the soldiers. Adam brings energy, passion and creativity to his craft. We will certainly have Adam again for future engagements!

- Jaemok Lee, Canadian Armed Forces

Presentation an absolute hit!

Adam, Your presentation was an absolute hit! Everyone is talking about it, using the 'goals, what can I control' etc as their own and in awe of your stories. Thank you for kicking us off with an impactful and memorable message. It's been a pleasure meeting and working with you!

- Executive Director, Utilities Standard Forum

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Custom High-Impact Keynotes to Elevate Your Team’s Performance

Sales Team Success

Drive, Resilience, and Peak Performance: Proven Strategies to Persevere, Adapt, and Achieve Repeated Results with Confidence

Change-Resilient Leaders

Attunement, Clarity, and Best Practices: Proven Strategies to Navigate Setbacks, Thrive in Uncertainly, and Lead with Confidence

Engineering Teamwork Gold

Communication, Collaboration and Peak Performance: Proven Strategies to Collaborate, Innovate, and Achieve Results with Technical Teams

**A Ridiculously Engaging Presentation**

"I had the thrill of listening to Adam's ridiculously engaging presentation where he merged safety, teamwork, sportsmanship, friendship, family, and a plethora of laughs! He kept the room active (literally!) and well engaged. It was a true pleasure to meet a humbled Olympic gold medallist and to hear his message. I hope to cross paths with Adam again!"
– Sr VP, EPCOR Energy

98 % of attendees rate Adam’s keynote “Excellent” or “Outstanding.”

As featured on these media channels

Sales Team Success

DRIVE, RESILIENCE, AND PEAK PERFORMANCE: PROVEN STRATEGIES TO MOTIVATE, ADAPT, AND ACHIEVE RESULTS WITH CONFIDENCE

Build an unshakable mindset to thrive in high-pressure sales environments
Strengthen resilience to overcome rejection, setbacks, and market uncertainty
Develop winning habits that fuel sustained motivation and top performance

Sales is a mental game. The best reps aren’t just skilled—they’re resilient, adaptable, and relentless in their pursuit of results. Adam, an Olympic Gold Medalist, entrepreneur, and high-performance coach, brings hard-earned lessons from elite competition and business growth to help your sales team push beyond their limits and achieve more.

Drawing on real-world experience from professional sports, sales leadership, and corporate coaching, this keynote equips sales professionals with the mental toughness, strategic focus, and confidence needed to crush quotas, drive revenue, and stay motivated—no matter the obstacles. Designed for sales leaders, teams, and high-growth organizations, this keynote delivers practical, high-energy insights that will transform how your team performs under pressure.

Built for Hard: Designed for Challenge, Built to Lead.

From Pressure to Performance: The Built for Hard™ Leadership Model

Decisive Decision-Making: Learn to think clearly under pressure, cutting through the noise to set data-driven priorities that drive results.
Structured Momentum: Utilize tools like 5-Minute Wins & Hurdles Huddles and 90-Day Scoreboards to maintain focus and keep projects on track.
Energized Leadership: Replace quiet burnout with challenge-fueled confidence, leaving leaders feeling capable and invigorated.
Science-Backed Rituals: Embed effective rituals that transform burnout stress into daily “challenge stress,” enhancing resilience.
Shared Language for Trust: Align your team around a common language that fosters trust and accountability, turning volatility into a strategic advantage.

Leadership Reality Check: Targets keep rising, but a steady diet of effortless gratification—pings, swipes, on-demand perks—erodes the very focus and stamina leaders need to hit them. It isn’t a talent gap; it’s a training gap. Modern work rewards ease at the precise moment the job calls for endurance, courage, and crystal-clear thinking.

The pressure is familiar: economic whiplash, AI upheaval, tighter headcounts, meeting overload, hybrid trust gaps. The symptoms are equally clear: projects stuck at 80% completion, “quiet burnout” masking real fatigue, decisions that drag while accountability blurs, engagement and standards drifting day by day.

We’ve lost the art of doing hard things well—and we pay for it in burnout, disengagement, and soft leadership.

Built for Hard™: The Antidote. Grit isn’t genetic; it’s a trainable skill. Built for Hard™ restores it. Our philosophy is simple: humans are engineered for challenge, so we retrain leaders and teams to turn that challenge into measurable performance. In a world of economic shocks, tech pivots, and nonstop pressure, most leaders don’t lack potential—they lack a system that converts stress into strength. Built for Hard™ is that system.

Teamwork for Engineers

BALANCE, COLLABORATION, AND INFLUENCE: PROVEN STRATEGIES TO LEAD EFFECTIVELY, COMMUNICATE CLEARLY, AND BUILD HIGH-PERFORMING TEAMS

Bridge the gap between technical expertise and leadership influence
Improve communication for stronger collaboration and problem-solving
Build high-performance teams that operate with trust, clarity, and efficiency

Technical skills get you in the door, but collaboration and leadership drive real success. The best engineers don’t just solve problems—they influence, communicate, and build strong teams that innovate and execute. Adam Kreek, an Olympic Gold Medalist, entrepreneur, and high-performance leadership coach, delivers a keynote that equips engineers with the tools to lead, collaborate, and drive results—without losing their technical edge.

Through real-world insights from elite sports, business, and high-stakes teamwork, this keynote provides practical strategies to improve communication, enhance collaboration, and balance technical excellence with leadership impact. Designed for engineers, technical teams, and project managers, this keynote is a powerful and engaging experience that helps technical professionals step into leadership with confidence and clarity.

Keynote Benefits and Audience Transformation

After attending Adam's keynote, your leaders will:

Make decisive calls under pressure: Cut through noise with clear, data-driven priorities that guide confident action.
Act with structured momentum: Use 5-Minute Wins & Hurdles Huddles and 90-Day Scoreboards to keep work focused and results on schedule.
Feel energized and capable: Replace quiet burnout with challenge-fuelled confidence - ready to tackle any obstacle.
Embed science-backed rituals: Transform burnout stress into daily “challenge stress,” boosting resilience and performance.
Align around a shared language: Accelerate trust and accountability across functions, forging a cohesive, high-performing team.
Turn volatility into advantage: Lead change proactively - instead of reacting - so your organization stays ahead and thrives.

Why Book Adam Kreek?

When you book Adam Kreek, you're not just securing a keynote speaker; you're partnering with an exceptional guide who transforms leadership through his Built for Hard™ framework. Adam is a rare blend of Olympic champion, elite business strategist, and high-performance leadership coach. With firsthand experience in extreme competition, business volatility, and leadership under pressure, he brings unparalleled insights to every stage.

Transformational Keynotes: Adam’s keynotes are not merely motivational; they are packed with real-world strategies, high-energy storytelling, and hard-earned wisdom that drive measurable change. His Built for Hard™ framework empowers leaders to thrive amid uncertainty, making every presentation relevant and impactful.

Value-Driven Engagement: Meeting planners need a speaker who delivers real value, engages the audience, and makes their job easier—not harder. Adam Kreek is a seasoned professional who understands what’s at stake and eliminates the common fears event organizers face.

Tailored Experiences: Every keynote is customized, relevant, and filled with actionable insights to ensure the audience walks away inspired and equipped to make real change. Adam is easy to work with, highly adaptable, and committed to making the event a success—from seamless coordination to respecting every detail of the agenda. He arrives fully prepared, on time, and tech-ready, ensuring no surprises or last-minute stress.

Dynamic Delivery: With a high-energy, engaging delivery style, Adam captivates audiences, ensuring they remain interactive and involved. He avoids generic content or flat presentations, respecting time limits and staying on message to deliver exactly what was promised. His track record of reliability means planners never worry about last-minute cancellations, and his post-event engagement ensures the impact extends beyond the keynote.

Your Partner in Success: Adam isn’t just a speaker—he’s a partner in creating an unforgettable experience that drives results, engages audiences, and makes meeting planners look great.

Book with Confidence: Reach out today to secure Adam Kreek for your next event and transform your leadership team with Built for Hard™!

Unforgettable, High-Impact Keynotes from a Proven Leader

Forget theory. Built for Hard™ is a high-performance leadership keynote that delivers a clear, actionable framework for real-world pressure. Olympic Gold Medalist and global business coach Adam Kreek equips audiences with a proven four-part system to fortify the individual, align the team, and execute when it counts most.

What You Can Expect

Proven Framework – Four pillars + the Grace + Grit Dial for clarity, trust, and resilience when stakes are highest.

Real-World Strategies – Adam’s down-to-earth, hands-on approach leaves participants armed with practical tools they’ll use the very next day.

Lived Experience: Most speakers talk about leadership. Adam Kreek has lived it. 9 years of grueling training to win Olympic gold, rowing unsupported across the Atlantic Ocean, and navigating business failures and successfully scaling companies has taught Adam how to face extreme challenge head on. He's spent the last 15 years coaching and training top executives and business owners and delivers real-world insights that transform teams and leaders. Adam's keynotes are high-energy, story-driven, and packed with actionable strategies that create lasting impact. If you want a speaker who captivates, educates, and drives real change—book Adam Kreek.

Not Just a Speaker—A Catalyst for Change

Olympic gold medalist, trans-Atlantic rower, and Stanford-trained engineer, Adam Kreek turns elite-sport science into practical leadership systems. Trusted by Amazon, Microsoft, Shell, and 500 + organizations, he pairs data-driven rigor with a magnetic stage presence that sparks action long after the applause ends. Event planners rate him 10/10 for meticulous prep, seamless customization, and an “above-and-beyond” mindset on—and off—the stage.

Olympic Grit, Business Strategy, and Leadership Mastery

Adam Kreek has conquered the world’s toughest challenges—from Olympic competition to the atlantic ocean to high-stakes business leadership. His keynotes combine elite mental toughness, strategic leadership principles, and high-energy storytelling to create an unforgettable audience experience. Whether you’re preparing your team for growth, transformation, or high-stakes execution, Adam delivers the insights and strategies to make it happen. Book him today.

People and organizations we've empowered to lead effectively, serve with purpose and deliver results

Why Adam Kreek:

Adam Kreek has been delivering speeches for over 20 years. His remarkable, insightful and heartfelt stories drive home applicable strategies, frameworks and tactics to manage change effectively in ourselves and the teams we lead.

Adam Kreek is one of North America’s top executive business coaches and organizational trainers specializing in employee high performance, leadership development, strategic planning, and values-driven achievement.

Adam has coached, trained and taught hundreds of thousands of people, including teams at Microsoft, General Electric, Mercedes-Benz, L’Oreal, Shell, YPO, EO, TEDx. Most importantly, Adam walks the talk.

"Success is not measured by the positions we achieve in life, but rather the by the obstacles we overcome and the values we discover in the process of achievement."

Prior to Adam's 14 years as a business consultant and executive coach, Adam was a two-time Olympian, and holds 60 international medals, including Olympic Gold and multiple hall of fame inductions. In 2013, Adam made the first-ever attempt to row unsupported across the Atlantic Ocean from Africa to America, the subject of the NBC Dateline Documentary, Capsized.

Adam’s bestselling book, The Responsibility Ethic, teaches us the how of self-leadership, driving personal and professional results in individuals and organizations.

After hours, you'll find Adam raising three fun-loving, spirited kids with his wife, and adventuring outdoors in the Pacific Northwest.

How are you creating a culture of resilient high performance for your people?

What’s different about Adam’s keynote

Free Conference Fitness Program

An optional, 45 minute, all levels welcome, tailored fitness program for all conference attendees

Olympic Gold Medalist

Attendees have the opportunity to hold an Olympic Gold Medal

1 hour zoom follow-up

Optional 1 hour seminar to stimulate and reinforce growth, learning and behaviour change

Why Book Adam Kreek? A Step-by-Step Guide to a Seamless, High-Impact Keynote Experience

Step 1: Initial Inquiry where you reach out to check Adam’s availability, and we schedule a quick call to discuss your event needs.

Step 2: Discovery Call where we learn about your audience, objectives, and key themes to ensure the keynote aligns with your goals.

Step 3: Customization where Adam researches your industry, company, and event themes to make the keynote as relevant as possible.

Step 4: Pre-Event Check-In where we have a final call or email to review logistics, stage setup, and any last-minute details.

Step 5: Marketing Support where we provide promo materials, social media content, and a short video to help generate excitement.

Step 6: Travel and Arrival where Adam has booked his travel to arrives early to check the stage, meet your team, and ensure everything runs smoothly.

Step 7: Keynote Delivery where Adam delivers a high-energy, engaging session packed with real-world insights and actionable takeaways.

Step 8: Audience Interaction where Adam integrates live Q&A, challenges, or interactive reflection exercises to reinforce key lessons.

Step 9: Optional Post-Event Debrief where we review audience feedback and discuss how to apply the keynote’s insights moving forward.

Step 10: Ongoing Support is available where Adam offers coaching, workshops, and training options to sustain momentum and deepen impact.

What our clients say

Adam was a Success and Very Well Prepared!

Adam was a success and brought a unique angle to what we were trying to accomplish! He’s very well prepared, intelligent, and likeable!

- Lexus

Adam was a huge success!

Adam was a huge success at our event! His presentation was relevant to our overall conference theme and set the tone for the remainder of the day… I can truly say that he connected with all of our guests and made quite the impression.

- Shell Canada Products

The Best Presentation I've seen!

This was the best presentation of this kind that I have ever seen. Thank you!

- General Manager, Chicago Blackhawks

Absolutely Wonderful!

It was absolutely wonderful – he is so engaging and gets right into the crowd and involves them. You didn’t know what he was going to do next – start singing, climb a table, get the entire group up and rowing! Our Leadership team was really impressed! Adam invited the audience into his personal life… the images/video in his presentation really hit home for people!! Visualizing his dedication & commitment, triumphs & success, his failures and his loving family made it so much more real and relevant. And the quotes from philosophers and individuals of influence inspired the audience.

- Event Manager, TD Wealth Management

Exactly What We’d Been Looking For!

I’ve seen many keynote speakers and Adam is one of the best. Adam customized his message to meet the unique Safety needs of our industry and delivered content that will stick with our teams into the future. His conflict resolution model was especially powerful for me and something I’ll use in both my personal and professional life. His communication and stress management tools will have a lasting impact on our Safety Culture.

- Area Manager, BC Hydro

Adam was the highlight of our sales rally!

Adam was masterful at integrating our core themes from the day into an energized, motivating, involving presentation. Immediately after Adam’s presentation, hundreds of team members were committed to identifying and taking bold action towards their “gold medal moment”. Adam was the highlight of our rally! Thank you!

- Manager, Marketing & Communications, Bell Media

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Why Work with ViDA and Adam Kreek?

Adam’s keynoteshave been described as “Extremely engaging, energetic and interactive”, “genuine” and “the real deal”. As a result, has become a favourite among meeting and event planners, and a trusted partner for speaker bureaus and corporate executives for these reasons:

The ViDA team is available 24/7 to answer your questions, facilitate planning, support logistics and work in collaboration to ensure success at your event.

You work with Kreek and his ViDA team to weave compelling stories from a broad spectrum of experiences ensures that the keynote is relevant and relatable to diverse attendees, irrespective of their backgrounds.

Adam brings grounded energy. He loves to better individuals and organizations, and both his skill and commitment are evident the moment he steps onto the stage.

Conferences get keynotes customized for your audience. He specializes in tailoring his keynotes to the unique needs, challenges and opportunities of each organization. Get ready for an interactive, multi-media live event experience.

Adam is a powerful storyteller, with a remarkable background. He understands that participants need to be emotionally engaged and inspired to commit to meaningful change and take immediate action.

Adam walks the talk and shows up humble, confident and eager to serve. He values leaving a generous impact, inspiring growth and pursuing excellence.

Adam offers a Free Conference Fitness Program to all interested keynote and workshop clients, to engage presentation attendees and promote a wellness culture at the conference.

Adam’s keynote is just the beginning. Adam blogs regularly and is active on social so every audience member can stay connected.

The keynote is actionable. Each presentation Adam delivers is grounded in action that audience members can use immediately.

The most important minute of a meeting is the minute after the meeting ends – when business begins again. Adam helps participants decide, commit and prepare to take action now!

TOP RANKED EXECUTIVE COACH

20+ YEARS CONSULTING AND TRAINING FORTUNE 500 TEAMS

BEST-SELLING AUTHOR

AWARD-WINNING ENTREPRENEUR

OLYMPIC GOLD MEDALIST, 2X OLYMPIAN AND 3X WORLD CHAMPION

BIG BROTHER, MEN'S HEALTH CHAMPION AND COMMUNITY VOLUNTEER

FREQUENTLY ASKED QUESTIONS

An inspirational keynote that delivers tools is an investment in your people, your culture and your future. It's time to rethink your conference strategy.

The heart of a remarkable conference isn't filled with registration fees or budgetary expenses, it's electrified by the power of a single voice—the keynote speaker. That's right. This one, often underestimated investment can boost your event's ROI by an astounding tenfold!

So, it's not about just filling a spot, it's about catalyzing change—injecting inspiration into attendees, rebooting their enthusiasm, and tapping into the deep reservoir of positive psychology. The right keynote speaker doesn't just talk—they ignite a wildfire of transformation that spreads long after the event. For true success, think less about the cost of hiring an experienced, top-rated speaker and more about the value Adam Kreek will add to your event.

We're in the business sector, not athletics. How relevant is an Olympic Gold Medalist's perspective?

The principles of high performance, stress management, resilience, and adaptability are not confined to sports—they are vital for success in the business world. As an Olympic Gold Medalist, Adam Kreek has not only mastered these principles but has also applied them in high-stakes environments where every decision counts.

Adam’s keynotes are meticulously crafted to translate his elite athletic insights into actionable strategies that corporate leaders can implement immediately. With a background in engineering and over 15 years of experience running multiple businesses, Adam has coached and trained executive leaders and teams globally, equipping them with the skills and tools necessary for sustained high performance.

His presentations consistently rank as the top-rated events at conferences, demonstrating that his unique perspective is not just relevant—it’s transformative. By booking Adam, you’re not merely securing a speaker; you’re investing in a strategic partner committed to driving measurable change within your organization.

Unlock the potential of your team by harnessing the proven principles of high performance that Adam embodies.

Our group is diverse. Will this program be relevant to everyone?

Diversity is a powerful asset, and the themes of change, resilience, and work-life balance are universal human challenges that resonate across all industries and demographics. Adam Kreek’s exceptional ability to weave compelling narratives from a rich tapestry of experiences ensures that his keynote speaks to every attendee, no matter their background.

Having presented on five continents to audiences representing a wide range of ethnic and socio-economic backgrounds, Adam connects with the shared humanity that unites us all. His stories are not only relatable; they are transformative.

As a working-class Canadian and the child of immigrants, Adam’s lived experiences provide a nuanced perspective that surprises and engages audiences. His journey to Olympic success is a testament to the power of resilience and adaptability, making his message profoundly relevant and impactful for everyone in the room.

By booking Adam, you’re not just ensuring a speaker; you’re investing in an experience that will leave your diverse audience inspired, engaged, and equipped with actionable strategies that resonate on a deeply personal level.

We have limited time and resources. Is this the best use of our budget?

Still weighing the cost? Hosting 600 leaders for a one-hour keynote already “costs” you about $30,000 in salaried time (600 × $50/hour on a $100 K average salary). If Built for Hard™ nudges those leaders just 1 percent toward higher output, you gain roughly $600,000 in productivity over the next year—a 20-to-1 return on that single hour. Even with a $75 K average salary, the ROI still exceeds 15×.

And the upside isn’t theory. After adopting Built for Hard™ cadence tools, a Fortune-100 energy company slashed project cycle time 17 percent in one quarter. Teams report sharper decisions, fewer stalled initiatives, and measurable drops in quiet burnout.

Remember: you’re not paying for sixty minutes on stage—you’re exposing your people to Olympic-level thinking: the patterns, habits, and systems that earned Adam Kreek an Olympic gold medal, powered him across the Atlantic in an unsupported row, and now drive the performance of his executive-coaching clients who invest ten times more for weekly access. You get that same framework—a shared language that cuts friction and ignites momentum—for less than the hourly payroll already budgeted for the meeting.

Net result: a high-trust, high-output culture that pays for itself many times over—financially and culturally.

We've been through leadership training before. How is this any different? We are a pragmatic, results-oriented group. Is this program practical and actionable?

Built for Hard™ isn’t another slide deck of theories. It’s Olympic-grade, field-tested performance science delivered by Adam Kreek—Olympic gold medalist, unsupported Atlantic rower, long-time business owner, and consultant to organizations for 17 years. His executive-coaching clients invest 10× more for weekly strategy sessions built on the same framework you’ll experience in this keynote.

What makes it different?

Proven in extreme arenas
The habits that kept a crew alive in 40-foot seas now keep C-suites executing under market whiplash.
Tools you can use before lunch
Attendees leave with 5-Minute Wins & Hurdles Huddles, 90-Day Scoreboards, and daily “challenge-stress” rituals they can deploy the very next morning—no consultant follow-up required.
Built for dynamic alignment
Goals shift; cadence holds. The framework shows leaders how to realign teams in real time, not at next year’s retreat.
ROI that shows up on the dashboard
Fortune-100 clients have cut project cycle time 17 % in a single quarter by applying these exact systems.

Bottom line: If your team values practicality over pep talks, Built for Hard™ is the only keynote that turns Olympic-level discipline into day-one action—and keeps paying off long after the applause fades.

Designed for Challenge. Built for Hard.

Built for Hard™: The Antidote

Grit isn’t genetic; it’s a skill and we teach it.

Seeking a Trusted Speaker Who Delivers Real-World Lessons, Not Just Theory?

What our clients say

By Far the Best!

Truly a Gold Medal performance!

Set the Tone

Coached to Better Strategy and Goals

Readiness, Resilience & Growth

Presentation an absolute hit!

Custom High-Impact Keynotes to Elevate Your Team’s Performance

Sales Team Success

Change-Resilient Leaders

Engineering Teamwork Gold

98 % of attendees rate Adam’s keynote “Excellent” or “Outstanding.”

As featured on these media channels

Sales Team Success

DRIVE, RESILIENCE, AND PEAK PERFORMANCE: PROVEN STRATEGIES TO MOTIVATE, ADAPT, AND ACHIEVE RESULTS WITH CONFIDENCE

Built for Hard: Designed for Challenge, Built to Lead.

From Pressure to Performance: The Built for Hard™ Leadership Model

Teamwork for Engineers

BALANCE, COLLABORATION, AND INFLUENCE: PROVEN STRATEGIES TO LEAD EFFECTIVELY, COMMUNICATE CLEARLY, AND BUILD HIGH-PERFORMING TEAMS

Keynote Benefits and Audience Transformation

Why Book Adam Kreek?

Unforgettable, High-Impact Keynotes from a Proven Leader

Not Just a Speaker—A Catalyst for Change

Olympic Grit, Business Strategy, and Leadership Mastery

People and organizations we've empowered to lead effectively, serve with purpose and deliver results

Why Adam Kreek:

How are you creating a culture of resilient high performance for your people?

What’s different about Adam’s keynote

Free Conference Fitness Program

Olympic Gold Medalist

1 hour zoom follow-up

Why Book Adam Kreek? A Step-by-Step Guide to a Seamless, High-Impact Keynote Experience

What our clients say

Adam was a Success and Very Well Prepared!

Adam was a huge success!

The Best Presentation I've seen!

Absolutely Wonderful!

Exactly What We’d Been Looking For!

Adam was the highlight of our sales rally!

Why Work with ViDA and Adam Kreek?

FREQUENTLY ASKED QUESTIONS

We're in the business sector, not athletics. How relevant is an Olympic Gold Medalist's perspective?

Our group is diverse. Will this program be relevant to everyone?

We have limited time and resources. Is this the best use of our budget?

We've been through leadership training before. How is this any different? We are a pragmatic, results-oriented group. Is this program practical and actionable?

Interested in keynotes?