We don’t just inspire leaders. We build them.

Build your organization. Strengthen your leaders. Deliver results.

Your organization doesn't need another motivational keynote.

You need a system that equips leaders to face hard challenges without burning out. Adam Kreek’s Built for Hard™ keynote delivers both spark and structure - transforming inspiration into alignment, execution, and results that last.

Leaders aren’t struggling because they lack ability. They’re struggling because the game keeps changing - and most leadership playbooks are out of date.

Built for Hard™ reminds your leaders of what they already know deep down: they are built for challenge, built for adaptation, built for hard.

Motivation alone doesn’t last. Adam inspires, yes - but he also equips. Built for Hard™ blends inspiration with practical, values-driven tools leaders can use when the ground keeps shifting and the stakes keep rising.

Work isn’t getting easier. Built for Hard™ updates the playbook, giving your leaders the clarity, resilience, and capacity to deliver results that endure.

Not just another keynote...

From inspiration to execution.

The Philosophy

Humans are built to handle difficulty. But without the right approach, challenge drains energy and stalls progress. Built for Hard™ helps leaders and teams harness the hard and convert it into clarity, resilience, and consistent results.

The Problem

Disruption is no longer an event - it’s the environment. Geopolitics, technology, and market swings are rewriting the rules faster than teams can catch their breath. It’s not talent that’s missing. It’s a playbook that channels pressure into performance instead of burnout.

The Solution

Through keynotes, workshops, and executive coaching, Olympic champion and business strategist Adam Kreek delivers the Built for Hard™ framework - a practical system leaders can use immediately. Your people leave inspired and equipped, with tools to face uncertainty, align with values, and execute when the stakes are highest.

The Outcome

Leaders who act with clarity under pressure. Teams that stay aligned and engaged when change accelerates. Organizations that stop resisting challenge and start using it as fuel.

Built for Hard™ isn’t about hype. It’s a proven system for turning constant challenge into repeatable, measurable performance.:

Tired of motivational keynotes that fade by Monday morning?

Most speakers stop at inspiration. I don’t.

I’ve lived leadership where it counts - from Olympic gold to surviving ocean capsizes, scaling companies, and coaching executives at Amazon, Microsoft, and Fortune 500 firms. What I’ve learned is simple: motivation alone doesn’t last. Leaders need capacity - systems, values, and tools that endure when the ground keeps shifting.

That’s why I created Built for Hard™. My keynotes deliver both the spark and the structure - blending powerful storytelling with practical, values-based strategies your leaders can use immediately to perform under pressure without burning out.

Event planners trust me because I show up prepared, engaged, and focused on results. I deliver not just energy and expertise, but lasting impact your teams will remember long after the applause.

If you want more than hype - if you want a keynote that builds capacity, resilience, and results that endure - let’s talk.

Sincerely,
Adam Kreek

What our clients say

By Far the Best!

I have seen dozens of Olympians speak at off-sites in the last 19 years, and Adam was by far the best. He was relevant to our business and had a fascinating story. He wasn’t spewing business dogma. He spoke to the people in the room, leaving a lasting and positive impact that travelled through our office. I have heard nothing but rave reviews from all our employees.

- VP Marketing, General Mills

Truly a Gold Medal performance!

Adam’s greatest strength is his authenticity. His enthusiasm is not rehearsed or forced – it is true to his personality and it is impossible not to be affected by his strong presence. Our attendees ranged in age from early 20′s to late 60′s, and they are all “hardened lawyers” – a tough crowd! Adam connected with each and every one of them, using a combination of humour, humility and inspiration. Weeks after the event, people are still talking about the retreat and Adam’s role in showing us how it takes different players to form an effective team. His message is that it is only through failure that we can find ultimate success. That we need to move past our comfort zone, was particularly resonant. In fact, several attendees were so impressed by Adam’s presentation that they prepared a follow-up seminar called: “What I learned from Adam” – This is unprecedented, and a tribute to the impact he had upon us, both individually and as an organization.” “Would we recommend Adam? Without reservation! His story is credible, relatable and his impact is tangible. Truly a Gold Medal performance!

- Partner, Chair of Retreat Committee, Bull, Housser & Tupper LLP

Set the Tone

You made a big impression on our attendees and really set the tone for a successful team atmosphere.

- Executive Director, BC Construction Association

Coached to Better Strategy and Goals

I recently participated in a coaching session with Adam where he helped me identify a professional challenge and establish a strategy to attain my goal. In an hour, Adam presented a workshop with the CLEAR Goal format and actionable steps. Adam has an approachable manner and the ability to coach successful people to the next level while adding humour to make it fun!

- Director of Sales, Avetta

Readiness, Resilience & Growth

Adam addressed a group of 100 soldiers preparing for deployments overseas, to develop their physical, mental and spiritual resilience. His commitment to readiness, resilience and growth had a tremendously positive impact on the soldiers. Adam brings energy, passion and creativity to his craft. We will certainly have Adam again for future engagements!

- Jaemok Lee, Canadian Armed Forces

Presentation an absolute hit!

Adam, Your presentation was an absolute hit! Everyone is talking about it, using the 'goals, what can I control' etc as their own and in awe of your stories. Thank you for kicking us off with an impactful and memorable message. It's been a pleasure meeting and working with you!

- Executive Director, Utilities Standard Forum

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Custom High-Impact Keynotes to Elevate Your Team’s Performance

Sales Team Success

Drive, Resilience, and Peak Performance: Proven Strategies to Persevere, Adapt, and Achieve Repeated Results with Confidence

Change-Resilient Leaders

Attunement, Clarity, and Best Practices: Proven Strategies to Navigate Setbacks, Thrive in Uncertainly, and Lead with Confidence

Engineering Teamwork Gold

Communication, Collaboration and Peak Performance: Proven Strategies to Collaborate, Innovate, and Achieve Results with Technical Teams

**A Ridiculously Engaging Presentation**

"I had the thrill of listening to Adam's ridiculously engaging presentation where he merged safety, teamwork, sportsmanship, friendship, family, and a plethora of laughs! He kept the room active (literally!) and well engaged. It was a true pleasure to meet a humbled Olympic gold medallist and to hear his message. I hope to cross paths with Adam again!"
– Sr VP, EPCOR Energy

98 % of attendees rate Adam’s keynote “Excellent” or “Outstanding.”

As featured on these media channels

High Performance Leadership Keynotes

Values-Driven Achievement™: The Foundation of Peak Performance

The foundation of lasting success isn’t motivation, strategy, or talent — it’s values.

After two decades powering peak performance inside Olympic teams, Fortune 500 companies, and front-line organizations, Adam Kreek has learned this: the best leaders aren’t just driven — they’re aligned. They know what they stand for, and they act on it consistently.

Adam’s perspective shifted forever the day his wife and son nearly lost their lives in a fall. In that moment, what mattered most became crystal clear. His message: don’t wait for crisis to discover your values. Misalignment creates friction, burnout, and micro-disruptions that quietly destroy performance.

This keynote strips the theory out of “values work” and replaces it with straight talk, practical tools, and simple systems to align personal integrity with organizational purpose. Because without values alignment, resilience can’t hold and success won’t last.

Audiences learn to:

Identify the values that drive performance — and translate them into daily action
Align personal purpose with organizational mission
Eliminate friction and burnout caused by misalignment
Build cultures of trust, accountability, and resilience that endure

Key message: Lasting success demands resilience — and resilience begins with living your values.

Built for Hard™ – The World Is Hard. Let’s Build for It.

Topics: Teamwork • Leadership • Resilience • Values • Change Management

In today’s era of disruption, leaders don’t need more hype - they need more honesty, alignment, and proven tools that hold up under real pressure.

Built for Hard™ reframes how teams approach challenge. Adam normalizes the hard, reconnects people to what matters most, and delivers practical systems that drive performance through uncertainty.

Because the problem isn’t the hard itself; the problem is the energy we waste resisting it.

Adam shows leaders how to stop fighting reality and start using it - transforming challenge into clarity, resilience, and results.

Audiences leave with:

- A healthier, more productive relationship with challenge
- Renewed trust, focus, and energy across teams
- Systems for clarity, execution, and sustainable performance; performance rooted in reality and alignment that lasts.

Key Message: Built for Hard™ shows that resilience doesn’t come from resisting difficulty, but from designing systems that thrive within it.

Sales Team Success: PROVEN STRATEGIES TO MOTIVATE, ADAPT, AND ACHIEVE RESULTS WITH CONFIDENCE

In today’s economy, sales have never been harder - or more essential. Markets shift, budgets tighten, and customers hesitate. The best sales professionals don’t resist those realities - they adapt and outperform.

Drawing on lessons from Olympic sport and 15 years of coaching high-performance teams, Adam equips sales organizations with the mindset and systems to perform under pressure. He helps teams stay confident when targets move, focused when markets change, and effective when rejection hits.

An Olympic Gold Medalist who rowed across the Atlantic Ocean, Adam brings rare credibility - he knows what it takes to sustain performance when conditions are tough and outcomes matter.

Audience Takeaways:

Unshakable confidence: Build the mindset and systems that hold up when the market doesn’t.
Adaptability under pressure: Stay sharp, flexible, and effective when conditions shift.
Alignment that drives results: Connect purpose, process, and accountability so every rep performs with conviction.

Key Message:

Sales success today isn’t about hype - it’s about discipline, adaptability, and the confidence to deliver results through the hard.

Built for Health: The Foundation of Leadership and Performance

Adam Kreek’s health keynote is unlike any health talk you’ve ever heard - or ever will.

Coming from an Olympic gold medalist, engineer, and executive coach, this isn’t a conversation about calories, sleep hacks, or step goals. You already know that stuff - we all do. The problem isn’t knowledge - it’s getting yourself to do it, consistently.

This keynote goes beyond habits and hacks to the real root of lasting health: alignment. Adam shows people how to turn their values into action - consistently. He helps leaders align how they live with what they stand for, and strips away the theory to focus on what it actually takes to live your priorities in a demanding world.

Through relatable stories, performance psychology, and clear, actionable insights, Adam reframes health as the foundation of leadership and resilience - not an add-on. Because when your physical foundation fails, so does everything it supports: focus, relationships, decision-making, and impact.

Audiences will learn to:

Identify the real drivers behind health behaviour - and remove the friction that blocks consistency.
Align hearts before habits: build sustainable habits rooted in values, not guilt or trends.
Strengthen resilience and decision-making under pressure.
Treat physical health as strategic infrastructure - the system that supports every goal.

Key message:

Your body is the house that holds your mission. Maintain it - because everything else depends on it.

Teamwork for Engineers: Proven Strategies to Lead with Balance, Collaboration, and Influence

Leadership • Collaboration • Results

In today’s engineering world, technical excellence is only half the equation. Projects are complex, timelines tight, and success depends on collaboration as much as code. The engineers who rise aren’t just experts - they’re communicators, problem-solvers, and calm leaders when the pressure mounts.

Adam equips technical professionals with tools to influence, communicate, and align teams without losing their technical edge. Drawing from Olympic teamwork and 15 years of coaching high-performance organizations, he shows how to balance precision with collaboration to deliver stronger results.

An Olympic Gold Medalist, Atlantic Ocean expedition leader, and engineer-turned-executive coach, Adam knows what it takes to lead with rigor, trust, and results.

Audience Takeaways:

From expert to influencer: Bridge the gap between technical skill and leadership impact.
Collaborate with precision: Strengthen communication and alignment across disciplines.
Build performance trust: Create teams that stay accountable and deliver under pressure.

Key Message:

The next generation of great engineers won’t just solve problems - they’ll lead teams that build what matters.

Companion Workshop, Half or Full Day

Values-Driven Achievement™ - Motivation Fades. Alignment Doesn’t.

Burnout, disengagement, and low motivation aren’t random. They’re the natural result of disconnection - when what people do every day no longer connects to what they believe or why it matters.

Perks and quick fixes might offer a short-term lift, but they don’t create lasting engagement. The real solution is values alignment. When leaders and teams reconnect their work to their deeper purpose, energy rises, focus sharpens, and resilience builds.

That’s the heart of Values-Driven Achievement™. Adam Kreek equips leaders with practical tools to align values with action - creating teams that stay motivated, engaged, and effective under pressure. The result isn’t just higher performance. It’s performance that lasts.

Because when people understand why their work matters, accountability strengthens, motivation turns into momentum, and results follow.

Audiences learn to:

Identify and define the values that drive behavior
Align personal purpose with organizational mission
Build accountability and performance systems rooted in meaning

Formats:

- 60–75 minute keynote, customized to your audience
- 2-hour to full-day workshop
- Half- or full-day senior leadership intensive

Keynote Benefits and Audience Transformation

Make decisive calls under pressure: Cut through noise with clear, data-driven priorities that guide confident action.
Feel energized and capable: Replace quiet burnout with challenge-fuelled confidence - ready to tackle any obstacle.
Act with structured momentum: Use 5-Minute Wins & Hurdles Huddles and 90-Day Scoreboards to keep work focused and results on schedule.
Embed science-backed rituals: Transform burnout stress into daily “challenge stress,” boosting resilience and performance.
Align around a shared language: Accelerate trust and accountability across functions, forging a cohesive, high-performing team.
Turn volatility into advantage: Lead change proactively - instead of reacting - so your organization stays ahead and thrives.

After attending Adam's keynote, your leaders will:

Why Book Adam Kreek?

When you book Adam Kreek, you’re not just hiring a keynote speaker - you’re partnering with one of the most credible, grounded, and unforgettable voices in leadership today. Adam is a rare combination: Olympic Gold Medalist, engineer, executive coach, and trusted advisor to Fortune 500 companies. He’s lived the extremes - and he understands the grind.

1. Extraordinary Feats + Everyday Relevance Adam has done what few ever will: win Olympic gold, row unsupported across the Atlantic Ocean, and study the science of performance for more than 20 years. But what sets him apart isn’t just what he’s accomplished - it’s what he does every day. He coaches dozens of CEOs each month, leads strategic planning for global organizations, and trains leaders to perform under the pressures of today’s volatile economy. Adam bridges peak performance with practical leadership - pairing the mindset that wins medals with the insights that drive corporate results.

2. Master of Normalizing Challenge After hundreds of executive coaching sessions, Adam has learned that leadership isn’t about quick answers - it’s about listening, naming the real pressure points, and creating space for growth. On stage, Adam does exactly that. He normalizes challenge, acknowledges the hard truths leaders face, and gives audiences permission to exhale. His honesty is disarming, his empathy is earned, and his insights land. He connects first, teaches second - a rare skill in professional speaking.

3. Proven Experience and Global Credibility An engineer by training and strategist by trade, Adam has delivered keynotes and workshops for Fortune 500 companies, government agencies, and global organizations. He speaks the language of business, leadership, and human performance - because he’s lived all three. His work resonates across industries: energy, engineering, financial services, technology, insurance, and beyond. From the boardroom to the job site, his message moves people to action.

4. Reliable. Customized. Results-Focused. Meeting planners describe Adam as professional, easy to work with, and always on point. His presentations are customized, actionable, and energizing - never canned, never fluff. He brings the discipline of an Olympian, the humility of a coach, and the precision of an engineer to every event.

The Result A keynote that meets people where they are, normalizes the hard, and equips them to perform under real-world pressure. That’s Adam Kreek - a rare leader who has walked the talk: Olympic triumph and ocean expeditions on one side, and two decades of business strategy, executive coaching, and corporate results on the other.

Unforgettable, High-Impact Keynotes from a Proven Leader

Forget theory. Built for Hard™ is a high-performance leadership keynote that delivers a clear, actionable framework for real-world pressure. Olympic Gold Medalist and global business coach Adam Kreek equips audiences with a proven four-part system to fortify the individual, align the team, and execute when it counts most.

What You Can Expect

Proven Framework – Four pillars + the Grace + Grit Dial for clarity, trust, and resilience when stakes are highest.

Real-World Strategies – Adam’s down-to-earth, hands-on approach leaves participants armed with practical tools they’ll use the very next day.

Lived Experience: Most speakers talk about leadership. Adam Kreek has lived it. 9 years of grueling training to win Olympic gold, rowing unsupported across the Atlantic Ocean, and navigating business failures and successfully scaling companies has taught Adam how to face extreme challenge head on. He's spent the last 15 years coaching and training top executives and business owners and delivers real-world insights that transform teams and leaders. Adam's keynotes are high-energy, story-driven, and packed with actionable strategies that create lasting impact. If you want a speaker who captivates, educates, and drives real change—book Adam Kreek.

Not Just a Speaker—A Catalyst for Change

Olympic gold medalist, trans-Atlantic rower, and Stanford-trained engineer, Adam Kreek turns elite-sport science into practical leadership systems. Trusted by Amazon, Microsoft, Shell, and 500 + organizations, he pairs data-driven rigor with a magnetic stage presence that sparks action long after the applause ends. Event planners rate him 10/10 for meticulous prep, seamless customization, and an “above-and-beyond” mindset on—and off—the stage.

Olympic Grit, Business Strategy, and Leadership Mastery

Adam Kreek has conquered the world’s toughest challenges—from Olympic competition to the atlantic ocean to high-stakes business leadership. His keynotes combine elite mental toughness, strategic leadership principles, and high-energy storytelling to create an unforgettable audience experience. Whether you’re preparing your team for growth, transformation, or high-stakes execution, Adam delivers the insights and strategies to make it happen. Book him today.

People and organizations we've empowered to lead effectively, serve with purpose and deliver results

Why Adam Kreek:

Adam Kreek has been delivering speeches for over 20 years. His remarkable, insightful and heartfelt stories drive home applicable strategies, frameworks and tactics to manage change effectively in ourselves and the teams we lead.

Adam Kreek is one of North America’s top executive business coaches and organizational trainers specializing in employee high performance, leadership development, strategic planning, and values-driven achievement.

Adam has coached, trained and taught hundreds of thousands of people, including teams at Microsoft, General Electric, Mercedes-Benz, L’Oreal, Shell, YPO, EO, TEDx. Most importantly, Adam walks the talk.

"Success is not measured by the positions we achieve in life, but rather the by the obstacles we overcome and the values we discover in the process of achievement."

Prior to Adam's 14 years as a business consultant and executive coach, Adam was a two-time Olympian, and holds 60 international medals, including Olympic Gold and multiple hall of fame inductions. In 2013, Adam made the first-ever attempt to row unsupported across the Atlantic Ocean from Africa to America, the subject of the NBC Dateline Documentary, Capsized.

Adam’s bestselling book, The Responsibility Ethic, teaches us the how of self-leadership, driving personal and professional results in individuals and organizations.

After hours, you'll find Adam raising three fun-loving, spirited kids with his wife, and adventuring outdoors in the Pacific Northwest.

How are you creating a culture of resilient high performance for your people?

What’s different about Adam’s keynote

Free Conference Fitness Program

An optional, 45 minute, all levels welcome, tailored fitness program for all conference attendees

Olympic Gold Medalist

Attendees have the opportunity to hold an Olympic Gold Medal

1 hour zoom follow-up

Optional 1 hour seminar to stimulate and reinforce growth, learning and behaviour change

Why Book Adam Kreek? A Step-by-Step Guide to a Seamless, High-Impact Keynote Experience

Step 1: Initial Inquiry where you reach out to check Adam’s availability, and we schedule a quick call to discuss your event needs.

Step 2: Discovery Call where we learn about your audience, objectives, and key themes to ensure the keynote aligns with your goals.

Step 3: Customization where Adam researches your industry, company, and event themes to make the keynote as relevant as possible.

Step 4: Pre-Event Check-In where we have a final call or email to review logistics, stage setup, and any last-minute details.

Step 5: Marketing Support where we provide promo materials, social media content, and a short video to help generate excitement.

Step 6: Travel and Arrival where Adam has booked his travel to arrives early to check the stage, meet your team, and ensure everything runs smoothly.

Step 7: Keynote Delivery where Adam delivers a high-energy, engaging session packed with real-world insights and actionable takeaways.

Step 8: Audience Interaction where Adam integrates live Q&A, challenges, or interactive reflection exercises to reinforce key lessons.

Step 9: Optional Post-Event Debrief where we review audience feedback and discuss how to apply the keynote’s insights moving forward.

Step 10: Ongoing Support is available where Adam offers coaching, workshops, and training options to sustain momentum and deepen impact.

What our clients say

Adam was a Success and Very Well Prepared!

Adam was a success and brought a unique angle to what we were trying to accomplish! He’s very well prepared, intelligent, and likeable!

- Lexus

Adam was a huge success!

Adam was a huge success at our event! His presentation was relevant to our overall conference theme and set the tone for the remainder of the day… I can truly say that he connected with all of our guests and made quite the impression.

- Shell Canada Products

The Best Presentation I've seen!

This was the best presentation of this kind that I have ever seen. Thank you!

- General Manager, Chicago Blackhawks

Absolutely Wonderful!

It was absolutely wonderful – he is so engaging and gets right into the crowd and involves them. You didn’t know what he was going to do next – start singing, climb a table, get the entire group up and rowing! Our Leadership team was really impressed! Adam invited the audience into his personal life… the images/video in his presentation really hit home for people!! Visualizing his dedication & commitment, triumphs & success, his failures and his loving family made it so much more real and relevant. And the quotes from philosophers and individuals of influence inspired the audience.

- Event Manager, TD Wealth Management

Exactly What We’d Been Looking For!

I’ve seen many keynote speakers and Adam is one of the best. Adam customized his message to meet the unique Safety needs of our industry and delivered content that will stick with our teams into the future. His conflict resolution model was especially powerful for me and something I’ll use in both my personal and professional life. His communication and stress management tools will have a lasting impact on our Safety Culture.

- Area Manager, BC Hydro

Adam was the highlight of our sales rally!

Adam was masterful at integrating our core themes from the day into an energized, motivating, involving presentation. Immediately after Adam’s presentation, hundreds of team members were committed to identifying and taking bold action towards their “gold medal moment”. Adam was the highlight of our rally! Thank you!

- Manager, Marketing & Communications, Bell Media

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Why Work with ViDA and Adam Kreek?

Adam’s keynoteshave been described as “Extremely engaging, energetic and interactive”, “genuine” and “the real deal”. As a result, has become a favourite among meeting and event planners, and a trusted partner for speaker bureaus and corporate executives for these reasons:

The ViDA team is available 24/7 to answer your questions, facilitate planning, support logistics and work in collaboration to ensure success at your event.

You work with Kreek and his ViDA team to weave compelling stories from a broad spectrum of experiences ensures that the keynote is relevant and relatable to diverse attendees, irrespective of their backgrounds.

Adam brings grounded energy. He loves to better individuals and organizations, and both his skill and commitment are evident the moment he steps onto the stage.

Conferences get keynotes customized for your audience. He specializes in tailoring his keynotes to the unique needs, challenges and opportunities of each organization. Get ready for an interactive, multi-media live event experience.

Adam is a powerful storyteller, with a remarkable background. He understands that participants need to be emotionally engaged and inspired to commit to meaningful change and take immediate action.

Adam walks the talk and shows up humble, confident and eager to serve. He values leaving a generous impact, inspiring growth and pursuing excellence.

Adam offers a Free Conference Fitness Program to all interested keynote and workshop clients, to engage presentation attendees and promote a wellness culture at the conference.

Adam’s keynote is just the beginning. Adam blogs regularly and is active on social so every audience member can stay connected.

The keynote is actionable. Each presentation Adam delivers is grounded in action that audience members can use immediately.

The most important minute of a meeting is the minute after the meeting ends – when business begins again. Adam helps participants decide, commit and prepare to take action now!

TOP RANKED EXECUTIVE COACH

20+ YEARS CONSULTING AND TRAINING FORTUNE 500 TEAMS

BEST-SELLING AUTHOR

AWARD-WINNING ENTREPRENEUR

OLYMPIC GOLD MEDALIST, 2X OLYMPIAN AND 3X WORLD CHAMPION

BIG BROTHER, MEN'S HEALTH CHAMPION AND COMMUNITY VOLUNTEER

FREQUENTLY ASKED QUESTIONS

An inspirational keynote that delivers tools is an investment in your people, your culture and your future. It's time to rethink your conference strategy.

The heart of a remarkable conference isn't filled with registration fees or budgetary expenses, it's electrified by the power of a single voice—the keynote speaker. That's right. This one, often underestimated investment can boost your event's ROI by an astounding tenfold!

So, it's not about just filling a spot, it's about catalyzing change—injecting inspiration into attendees, rebooting their enthusiasm, and tapping into the deep reservoir of positive psychology. The right keynote speaker doesn't just talk—they ignite a wildfire of transformation that spreads long after the event. For true success, think less about the cost of hiring an experienced, top-rated speaker and more about the value Adam Kreek will add to your event.

We're in the business sector, not athletics. How relevant is an Olympic Gold Medalist's perspective?

The principles of high performance, stress management, resilience, and adaptability are not confined to sports—they are vital for success in the business world. As an Olympic Gold Medalist, Adam Kreek has not only mastered these principles but has also applied them in high-stakes environments where every decision counts.

Adam’s keynotes are meticulously crafted to translate his elite athletic insights into actionable strategies that corporate leaders can implement immediately. With a background in engineering and over 15 years of experience running multiple businesses, Adam has coached and trained executive leaders and teams globally, equipping them with the skills and tools necessary for sustained high performance.

His presentations consistently rank as the top-rated events at conferences, demonstrating that his unique perspective is not just relevant—it’s transformative. By booking Adam, you’re not merely securing a speaker; you’re investing in a strategic partner committed to driving measurable change within your organization.

Unlock the potential of your team by harnessing the proven principles of high performance that Adam embodies.

Our group is diverse. Will this program be relevant to everyone?

Diversity is a powerful asset, and the themes of change, resilience, and work-life balance are universal human challenges that resonate across all industries and demographics. Adam Kreek’s exceptional ability to weave compelling narratives from a rich tapestry of experiences ensures that his keynote speaks to every attendee, no matter their background.

Having presented on five continents to audiences representing a wide range of ethnic and socio-economic backgrounds, Adam connects with the shared humanity that unites us all. His stories are not only relatable; they are transformative.

As a working-class Canadian and the child of immigrants, Adam’s lived experiences provide a nuanced perspective that surprises and engages audiences. His journey to Olympic success is a testament to the power of resilience and adaptability, making his message profoundly relevant and impactful for everyone in the room.

By booking Adam, you’re not just ensuring a speaker; you’re investing in an experience that will leave your diverse audience inspired, engaged, and equipped with actionable strategies that resonate on a deeply personal level.

We have limited time and resources. Is this the best use of our budget?

Still weighing the cost? Hosting 600 leaders for a one-hour keynote already “costs” you about $30,000 in salaried time (600 × $50/hour on a $100 K average salary). If Built for Hard™ nudges those leaders just 1 percent toward higher output, you gain roughly $600,000 in productivity over the next year—a 20-to-1 return on that single hour. Even with a $75 K average salary, the ROI still exceeds 15×.

And the upside isn’t theory. After adopting Built for Hard™ cadence tools, a Fortune-100 energy company slashed project cycle time 17 percent in one quarter. Teams report sharper decisions, fewer stalled initiatives, and measurable drops in quiet burnout.

Remember: you’re not paying for sixty minutes on stage—you’re exposing your people to Olympic-level thinking: the patterns, habits, and systems that earned Adam Kreek an Olympic gold medal, powered him across the Atlantic in an unsupported row, and now drive the performance of his executive-coaching clients who invest ten times more for weekly access. You get that same framework—a shared language that cuts friction and ignites momentum—for less than the hourly payroll already budgeted for the meeting.

Net result: a high-trust, high-output culture that pays for itself many times over—financially and culturally.

We've been through leadership training before. How is this any different? We are a pragmatic, results-oriented group. Is this program practical and actionable?

Built for Hard™ isn’t another slide deck of theories. It’s Olympic-grade, field-tested performance science delivered by Adam Kreek—Olympic gold medalist, unsupported Atlantic rower, long-time business owner, and consultant to organizations for 17 years. His executive-coaching clients invest 10× more for weekly strategy sessions built on the same framework you’ll experience in this keynote.

What makes it different?

Proven in extreme arenas
The habits that kept a crew alive in 40-foot seas now keep C-suites executing under market whiplash.
Tools you can use before lunch
Attendees leave with 5-Minute Wins & Hurdles Huddles, 90-Day Scoreboards, and daily “challenge-stress” rituals they can deploy the very next morning—no consultant follow-up required.
Built for dynamic alignment
Goals shift; cadence holds. The framework shows leaders how to realign teams in real time, not at next year’s retreat.
ROI that shows up on the dashboard
Fortune-100 clients have cut project cycle time 17 % in a single quarter by applying these exact systems.

Bottom line: If your team values practicality over pep talks, Built for Hard™ is the only keynote that turns Olympic-level discipline into day-one action—and keeps paying off long after the applause fades.

We don’t just inspire leaders. We build them.

Not just another keynote...

From inspiration to execution.

The Philosophy

The Problem

The Solution

The Outcome

Tired of motivational keynotes that fade by Monday morning?

What our clients say

By Far the Best!

Truly a Gold Medal performance!

Set the Tone

Coached to Better Strategy and Goals

Readiness, Resilience & Growth

Presentation an absolute hit!

Custom High-Impact Keynotes to Elevate Your Team’s Performance

Sales Team Success

Change-Resilient Leaders

Engineering Teamwork Gold

98 % of attendees rate Adam’s keynote “Excellent” or “Outstanding.”

As featured on these media channels

High Performance Leadership Keynotes

Values-Driven Achievement™: The Foundation of Peak Performance

Built for Hard™ – The World Is Hard. Let’s Build for It.

Sales Team Success: PROVEN STRATEGIES TO MOTIVATE, ADAPT, AND ACHIEVE RESULTS WITH CONFIDENCE

Audience Takeaways:

Key Message:

Built for Health: The Foundation of Leadership and Performance

Teamwork for Engineers: Proven Strategies to Lead with Balance, Collaboration, and Influence

Audience Takeaways:

Key Message:

Companion Workshop, Half or Full Day

Values-Driven Achievement™ - Motivation Fades. Alignment Doesn’t.

Keynote Benefits and Audience Transformation

Why Book Adam Kreek?

Unforgettable, High-Impact Keynotes from a Proven Leader

Not Just a Speaker—A Catalyst for Change

Olympic Grit, Business Strategy, and Leadership Mastery

People and organizations we've empowered to lead effectively, serve with purpose and deliver results

Why Adam Kreek:

How are you creating a culture of resilient high performance for your people?

What’s different about Adam’s keynote

Free Conference Fitness Program

Olympic Gold Medalist

1 hour zoom follow-up

Why Book Adam Kreek? A Step-by-Step Guide to a Seamless, High-Impact Keynote Experience

What our clients say

Adam was a Success and Very Well Prepared!

Adam was a huge success!

The Best Presentation I've seen!

Absolutely Wonderful!

Exactly What We’d Been Looking For!

Adam was the highlight of our sales rally!

Why Work with ViDA and Adam Kreek?

FREQUENTLY ASKED QUESTIONS

We're in the business sector, not athletics. How relevant is an Olympic Gold Medalist's perspective?

Our group is diverse. Will this program be relevant to everyone?

We have limited time and resources. Is this the best use of our budget?

We've been through leadership training before. How is this any different? We are a pragmatic, results-oriented group. Is this program practical and actionable?

Interested in keynotes?