48‑Hour Shared‑Purpose Sprint Blueprint

Unblock Cross‑Silo Projects and Ship Results—Fast

This sprint converts fragmented pressure into collective performance by aligning every function to a single Gold‑Medal metric, prototyping fast, and committing publicly.

1. PRE‑SPRINT SETUP (≤ 1 WEEK PRIOR)

- Recruit 6‑10 cross‑functional contributors per squad (creative, ops, tech, finance).
- Assign one Executive Sponsor with authority to approve pilots.
- Define a Gold‑Medal Metric that matters to all squads (e.g., time‑to‑market, conversion rate).

2. DAY 1 – ALIGN & DESIGN (HOURS 0–12)

- Kick‑off briefing: Executive Sponsor frames the challenge and success metric.
- Teams run a 45‑min pre‑mortem: list failure points, assign owners.
- Rapid Idea Jam: generate and score concepts against the Gold‑Medal Metric.

3. DAY 1 – PROTOTYPE (HOURS 12–36)

- Build a minimum viable pilot—no slide decks, tangible output only (demo, mock‑up, landing page, etc.).
- Ops & Finance validate feasibility in real time.

4. DAY 2 – TEST & REFINE (HOURS 36–44)

- Soft‑launch prototype to internal users or sandbox data.
- Capture immediate feedback and performance vs. baseline.

5. DAY 2 – DEMO & DECIDE (HOURS 44–48)

- Live town‑hall; each team gets 5 min to demo and 3 min Q&A.
- Executive Sponsor approves, shelves, or requests iteration on the spot.
- Publicly log decisions in sprint tracker.

6. POST‑SPRINT INTEGRATION (≤ 7 DAYS)

- Assign pilot leads, budget, and success metrics.
- Schedule 30‑day check‑in; fold successful pilots into quarterly roadmap.

METRICS THAT MATTER

• # of pilots funded within 48 h
• % of pilots fully integrated after 30 days
• Engagement delta on “I can influence outcomes across functions”
• Cycle time reduction vs. previous projects

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Adam Kreek and his team are on a mission to positively impact organizational cultures and leaders who make things happen.

Kreek is an Executive Business Coach who lives in Victoria, BC, near Vancouver, British Columbia, Canada, and Seattle, Washington, USA, in the Pacific Northwest. He works with clients globally, often travelling to California in the San Francisco Bay Area, Atlanta, Georgia, Toronto, Ontario and Montreal, Quebec. He is an Olympic Gold Medalist, a storied adventurer and a father.

He authored the bestselling business book, The Responsibility Ethic: 12 Strategies Exceptional People Use to Do the Work and Make Success Happen. 

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