You’re in the right place.

We coach and train high performing executives, business owners and organizations to drive engagement, growth, and measurable results –without burnout and overwhelm.

Learn the Values-Driven Achievement Method to magnify your impact and achievement professionally and personally.


What our clients say

Coached to Better Strategy and Goals

I recently participated in a coaching session with Adam where he helped me identify a professional challenge and establish a strategy to attain my goal. In an hour, Adam presented a workshop with the CLEAR Goal format and actionable steps. Adam has an approachable manner and the ability to coach successful people to the next level while adding humour to make it fun!

- Director of Sales, Avetta

Exactly What We’d Been Looking For!

I’ve seen many keynote speakers and Adam is one of the best. Adam customized his message to meet the unique Safety needs of our industry and delivered content that will stick with our teams into the future. His conflict resolution model was especially powerful for me and something I’ll use in both my personal and professional life. His communication and stress management tools will have a lasting impact on our Safety Culture.

- Area Manager, BC Hydro

Truly a Gold Medal performance!

Adam’s greatest strength is his authenticity. His enthusiasm is not rehearsed or forced – it is true to his personality and it is impossible not to be affected by his strong presence. Our attendees ranged in age from early 20′s to late 60′s, and they are all “hardened lawyers” – a tough crowd! Adam connected with each and every one of them, using a combination of humour, humility and inspiration. Weeks after the event, people are still talking about the retreat and Adam’s role in showing us how it takes different players to form an effective team. His message is that it is only through failure that we can find ultimate success. That we need to move past our comfort zone, was particularly resonant. In fact, several attendees were so impressed by Adam’s presentation that they prepared a follow-up seminar called: “What I learned from Adam” – This is unprecedented, and a tribute to the impact he had upon us, both individually and as an organization.” “Would we recommend Adam? Without reservation! His story is credible, relatable and his impact is tangible. Truly a Gold Medal performance!

- Partner, Chair of Retreat Committee, Bull, Housser & Tupper LLP

Adam was the highlight of our sales rally!

Adam was masterful at integrating our core themes from the day into an energized, motivating, involving presentation. Immediately after Adam’s presentation, hundreds of team members were committed to identifying and taking bold action towards their “gold medal moment”. Adam was the highlight of our rally! Thank you!

- Manager, Marketing & Communications, Bell Media

Readiness, Resilience & Growth

Adam addressed a group of 100 soldiers preparing for deployments overseas, to develop their physical, mental and spiritual resilience. His commitment to readiness, resilience and growth had a tremendously positive impact on the soldiers. Adam brings energy, passion and creativity to his craft. We will certainly have Adam again for future engagements!

- Jaemok Lee, Canadian Armed Forces

Recommend we Bring You Back

Thank you, Adam! So many of our attendees LOVED your presentation. The emails keep coming in. Thank you for your efforts and a wonderful session. Lots of our attendees wanted to know if you are coming back? I told those employees, I will recommend we bring you back for more professional development. They loved the interactive pieces and all of your responses to their questions were right on.

- Education Specialist, Center for Disease Control

The Best Presentation I've seen!

This was the best presentation of this kind that I have ever seen. Thank you!

- General Manager, Chicago Blackhawks

Absolutely brilliant!

We recently had Adam share a keynote with our company on Mental Toughness, and it was absolutely brilliant! We needed someone who could deliver energy, a meaningful message and an understanding of our unique business; developing student entrepreneurs. Adam nailed it on all levels – then went on to surprise us with how well he was able to weave our culture and people into his stories. Now, the true measure of an inspiring presentation, in my opinion, is when the conversation continues long after the presentation has ended. This has been the case for our team; in the days following Adam’s presentation we heard many in our group quoting him, and saw plans to infuse Adam’s lessons into the businesses our teams who were returning home to startup. We are a unique brand, and are often hard to understand – Adam figured us out and left us wanting more. Working with Adam and his team at KreekSpeak we easy and we would recommend them in a heartbeat.

- Community Manager, College Pro

The Perfect Closing Keynote!

Adam was the perfect closing keynote at our Catapult conference for small business owners. His infectious energy left everyone in the room buzzing, and ready to crank their business to the next level of growth. Would I recommend Adam? Without hesitation! It was his keynote, four years ago that inspired me to start Cultivate Advisors, a small business consulting company that now has over 40 employees and more than $5 million a year in revenue.

- CEO, Cultivate Advisors

Instrumental in helping me and my business navigate

Adam has been instrumental in helping me & my business navigate. He has provided excellent experience, great communication, leadership & invaluable resources to me & the team. I/we are well ahead of where I/we would have been without his coaching. Highly recommend.

- Brad Sheerer

Thank you for being the perfect “energizer” for our team!

Thank you, Adam. The entire team raved about your keynote! It had all the elements we were looking for – energy, entertainment and the messaging about teamwork, leadership was spot on. The team loved hearing from you and I’ve heard nothing but rave reviews. I thank you for being the perfect “energizer” for our team. It was a great start to our conference.

- Manager, Internal Communications, Direct Energy Services

Set the Tone

You made a big impression on our attendees and really set the tone for a successful team atmosphere.

- Executive Director, BC Construction Association

Ridiculously Engaging Presentation

I had the thrill of listening to Adam's ridiculously engaging presentation where he merged safety, teamwork, sportsmanship, friendship, family, and a plethora of laughs! He kept the room active (literally!) and well engaged. It was a true pleasure to meet a humbled Olympic gold medallist and to hear his message. I hope to cross paths with Adam again!

- Senior Advisor, EPCOR

Extremely engaging, practical and very impactful!

A huge thank you to Adam for his time and presentation! I found his talk extremely engaging, practical and very impactful. I was also on the speaker’s list that weekend, giving two presentations to my fellow optometrists and staff on topics related to eye health and office management. I have been teaching part-time outside of clinical practice for a number of years now, and really enjoy teaching and lecturing – and when I attend a lecture or presentation that was as good as Kreek’s – it is a huge learning and growth opportunity for me as well – on so many levels!! So a huge thank you! I loved it all!

- Optometrist, Small Business Owner and Keynote Audience Participant, Eye Recommend Training Conference

Adam's Keynote Set a Wonderful Tone!

We were very pleased with Adam Kreek’s keynote at FCL’s Path to Performance event for 280 of our management employees. Adam took time, in advance, to get to know our organization, meet our leaders, and build relationships with our employees. He also incorporated our organization and its vision into his presentation. This went a long way to making the presentation unique and personal—we felt as though it was meant for us. Adam’s message about asking ourselves, “Will it make the boat go faster?” is a concept that really resonated with people and has been repeated by our CEO. Another concept that people took from Adam’s presentation and have been using it, “we need to focus on the things that we can control and not on the things that we can’t”. We would recommend Adam Kreek to others because his keynote set a wonderful tone for rolling out our new competency model. Adam inspired our management employees by sharing his own journey on his personal Path to Performance.

- Vice-President Human Resources, Federated Co-operatives Limited

Life-Altering 24-hour Immersive Education

I hired Adam as a Keynote Speaker for a conference that I produced called 55North for business leaders across Canada. He was our highest-rated speaker, and the combination of his morning group workout with his talk was both informative and inspiring. I subsequently hired Adam to facilitate a 24-hour immersive experience for a group of 10 entrepreneurs on Vancouver Island that involved a combination of cryotherapy, amazing conversation, guided facilitation, and a 30km rowing expedition. It was life-altering. Honestly, I can’t recommend him enough.

- Co-Founder, Foundry Events

By Far the Best!

I have seen dozens of Olympians speak at off-sites in the last 19 years, and Adam was by far the best. He was relevant to our business and had a fascinating story. He wasn’t spewing business dogma. He spoke to the people in the room, leaving a lasting and positive impact that travelled through our office. I have heard nothing but rave reviews from all our employees.

- VP Marketing, General Mills

You blew me away!

It was an absolute pleasure having you join us at 55 North and the feedback we’ve received about your contribution to the event has been exceptional. The way you were able to weave other speaker comments into your presentation, complete with photos and quotes, really brought the audience along on the journey and provided a great reinforcement of the theme and reason for taking the time to be in the room. I’ve never had another speaker do this so well–you blew me away with that!

- Event Project Manager, Incite Marketing

You Were Different!

When I saw you on the agenda, I was disappointed. Another old athlete… talking about how good they used to be, and wasting my time. But you were different! You shared your story but made it so applicable to my work and my life. I got real value from your keynote AND your workshop. I’ve already started to apply your change management and stress management techniques. Just ask my colleagues. I was in a real funk yesterday. I will keep using your tools. They are insightful and valuable. Thank you!!

- Educational Savings Advisor, Knowledge First Financial

Adam was a Success and Very Well Prepared!

Adam was a success and brought a unique angle to what we were trying to accomplish! He’s very well prepared, intelligent, and likeable!

- Lexus

Informative and Engaging Virtual Session

Thank you for facilitating an informative and engaging virtual session, Adam. Lots of great tools and guidance as I revisit and refine my personal and professional goals. Looking forward to the day we can meet and work together in person.

- Founder, Loft Communications

Aligned my Values with my Actions

Adam was fantastic! I looked forward to working through his content each of the three days he facilitated our virtual event. Kreek was very accommodating with his prompts. His delivery was seamless, and it really did feel like he was right there with us instead of virtual. I would love to have him back to provide everything literally. My biggest takeaway was the importance of aligning my values with my actions – and it's essential to check in as life progresses.

- Engineer, McElhanney

Adam was great and we hired him a second time!

Not having seen Adam present I was nervous of what he would deliver. Now having seen his presentation I know to trust the online videos and recommendations. He was outstanding! Adam really captured the audience’s attention – they were riveted for the full hour he spoke. His stories and candid advice where highly appreciated by the 550 UK business people who listened intently. Feedback following the event called out Adam’s presentation as a highlight with many attendees saying it was the best keynote presentation they had heard! Adam was great to work with and we hired him a second time to speak to our Latin American salesforce. We hope to work again with him in the future.

- Business Planning & Operations Director, Microsoft

A Wonderful Presentation that Truly Resonated with our Members!

Adam, Congratulations on a wonderful presentation that truly resonated with our members! We greatly appreciated all the hard work and preparation that went into creating your talk, which greatly enhanced our program and added value to our members’ experience in Orlando. Thank you for your part in making the 2017 MDRT Annual Meeting a smashing success. Well done!

- CEO, Million Dollar Round Table

What Sets Adam Apart

There is no shortage of speakers available for business coaching. What sets Adam apart is his genuine, down-to-earth interest in the success of not only corporate goals but personal ones as well. Adam has provided us with the tools to take large, multi-year goals and then work backwards to make the changes in our everyday lives in order to achieve them. I would not hesitate to recommend Adam to anyone or group who is looking at understanding what success looks like on their terms and what’s required to achieve it.

- Financial Advisor, Nicola Wealth Management

Favorite Presentation in 16 years with Pfizer!

This was my favorite presentation in the 16 years I’ve been with Pfizer. Good choice!! Thank you for arranging the presentation by Adam. It really touched home for me. I‘ve had a very challenging year personally and his presentation had a huge impact on me. It’s amazing how something or someone can connect so strongly with me and my tough times. Again, thank you.

- Sales Professional and Virtual Keynote Attendee, Pfizer Inc.

Phenomenal, wonderful, relevant, customized!

Phenomenal, wonderful, relevant, customized, best I’ve ever hired!

- Event Planner, Pilgrims

Immense Gratitude and Appreciation for your Knock Out Presentation!

Thank you so so so much, Adam, for your incredible presence, your profound experiential wisdom and for your willingness to connect with the chapter and our members at a deeper level. This truly was one of our most successful events to date. As I had predicted, I already got asked whether you would be interested to speak at our annual conference. So, keep an eye out for something in the upcoming months. Once again, we only have immense gratitude and appreciation for your knock-out presentation!

- Vice President of Programs and Board of Directors, West Coast Chapter, Project Management Institute

Ability to Ignite Energy

Adam Kreek is bar none one of the most inspiring people I have ever met. His insights are profound and his innate ability to ignite new energy into a mission is baffling to me. I would highly recommend Adam and all of the wisdom that he has to share.

- Founder, REAfe Real Estate

Adam was a huge success!

Adam was a huge success at our event! His presentation was relevant to our overall conference theme and set the tone for the remainder of the day… I can truly say that he connected with all of our guests and made quite the impression.

- Shell Canada Products

Adam is so Good at Virtual and such a Compelling Speaker!

Yesterday was a huge success!! Adam did a GREAT job! The client and the attendees loved him!! He is so good at virtual – and he is such a compelling speaker. We couldn’t have been more pleased! Thank you for recommending such a great speaker for our program – we couldn’t have found a better way to kick things off :-)

- President and Principal Planner, Simple Meeting Solutions

We would hire him again in a heartbeat!

I highly recommend Adam! He is high energy yet calming, an engaging storyteller who has lived his lessons, real, quick-witted, humble, succinct, perceptive and action-oriented. We would hire him again in a heartbeat. Our leaders raved about him. Shine on, Adam!

- Founder and CEO, Tastefully Simple

Absolutely Wonderful!

It was absolutely wonderful – he is so engaging and gets right into the crowd and involves them. You didn’t know what he was going to do next – start singing, climb a table, get the entire group up and rowing! Our Leadership team was really impressed! Adam invited the audience into his personal life… the images/video in his presentation really hit home for people!! Visualizing his dedication & commitment, triumphs & success, his failures and his loving family made it so much more real and relevant. And the quotes from philosophers and individuals of influence inspired the audience.

- Event Manager, TD Wealth Management

One of the Best Curriculums Delivered

Mr. Kreek's ability to fuse his athletic training, with the theology of personal development had an impact on the CEOs and Business Owners that participated in his program. Two of the recipients of his approach were leaders in the Edu-Tech sector and commented that in their years of curriculum development, Mr. Kreek's approach was memorable, deployable and one of the best they had experienced. High praise Mr. Kreek, high praise indeed

- CEO Coach, TEC Canada, Vistage

Presentation an absolute hit!

Adam, Your presentation was an absolute hit! Everyone is talking about it, using the 'goals, what can I control' etc as their own and in awe of your stories. Thank you for kicking us off with an impactful and memorable message. It's been a pleasure meeting and working with you!

- Executive Director, Utilities Standard Forum

Value & Expertise brought to my Business!

Quite literally, Adam has a gold medal track record for excellence, and it shows in the value and expertise he’s brought to me and my business through executive coaching. From helping me hone-in on my core values, to creating more accountability around working on the business, instead of just in it, Adam brings a thoughtful, motivational approach and insightful strategic thinking to each-and-every coaching session. I don’t hesitate to recommend Adam for anyone seeking out a business or executive coach to help them get to that next level.

- Brandon Williams

People and organizations we've empowered to lead effectively, serve with purpose and deliver results
Amazon logo
Avison Young logo
Chicago Blackhawks logo
General Electric logo
L'Oreal logo
Mercedes-Benz logo
Microsoft USA logo
Pfizer logo
Royal Bank of Canada (RBC) logo
Shell UK logo
Volkswagen Canada logo
Wells Fargo logo




We coach growth-oriented organizational leaders and entrepreneurs to achieve unprecedented career success and impact. Our ambitious clients engage processes to remove anxiety, frustration, burnout and thoughts of quitting your job.  You achieve alignment between your work and core values by employing effective, tested strategies that drive results.

Together with your coach, you build skills to effectively advance your career. Grow confidence in your role, expand your capabilities and get the respect you deserve. Confidence is further built by optimizing your energy, leadership orientation and management skills.  Discover how you can achieve your goals more efficiently by implementing the ViDA method with the support of an experienced coach.

The average leader ponders coaching for 11 years before reaching out.  Top performers, however, seek growth quicker and reap the benefits. Reach out today.
adam kreek on stage


Custom-tailored to your audience and event goals, we teach and support values-driven team engagement, career fulfillment and high achievement. We support teams to reach their greatest performance, sustain wellness and drive consistent results through science-based strategies, performance tools, and behaviour change techniques.

Our custom keynotes cover topics including: Values-driven Achievement, Strategy, Leadership, Change Management, Engagement, Wellness for Performance, and Teamwork.

Consistently rated as best speaker at conferences, participants benefit from a refreshingly down-to-earth, hands-on and practical approach, paired with current science-based tools and strategies to drive transformation in personal and professional life.


Without an effective Strategic Plan, reviewed and adjusted quarterly and annually, organizations consistently fail to reach their full potential. Unfortunately, that’s revenue left on the table and solutions to problems not found.

Leaders and their teams often lack the support they need to achieve their full potential. This hindrance creates unwanted anxiety, distracting conflict, siloed behaviour and suboptimal results. However, when you put suitable structures in place, people and teams thrive, achieving impact beyond their wildest dreams.

ViDA strategic planning is custom-designed and action-focused. We follow a tried and true framework to:

  • Clarify and apply your vision, purpose, mission and values
  • Set priorities and align team
  • Define effective strategy and direction
  • Focus energy and resources
  • Mitigate risk, threats and disruption
  • Maximize returns and opportunity
  • Engage employees and stakeholders to shared commitment
  • Measure results and track process
  • Cascade communication though organization and marketplace
  • Review and adjust strategy quarterly and annually


Adam Kreek is one of North America’s top executive business coaches and organizational trainers specializing in employee high performance, leadership development, strategic planning, and values-driven achievement.

Adam has coached, trained and taught hundreds of thousands of people, including teams at Microsoft, General Electric, Mercedes-Benz, L’Oreal, Shell, YPO, EO, TEDx. Most importantly, Adam walks the talk.

Adam's training is offered globally through his keynotes, workshops and consulting. Coaching is delivered online in weekly or monthly sessions.

Prior to Adam's 14 years as a business consultant and executive coach, Adam was a two-time Olympian, and holds 60 international medals, including Olympic Gold and multiple hall of fame inductions. In 2013, Adam made the first-ever attempt to row unsupported across the Atlantic Ocean from Africa to America, the subject of the NBC Dateline Documentary, Capsized.

Adam’s bestselling book, The Responsibility Ethic, teaches us the how of self-leadership, driving personal and professional results in individuals and organizations.

After hours, you'll find Adam raising three fun-loving, spirited kids with his wife, and adventuring outdoors in the Pacific Northwest.

SPECIALTIES: leadership coaching | succession planning | team building | strategic planning | executive coaching



adam kreek

Join ViDA's 5000+ subscribers

Grow your leadership skills, multiply your management abilities, and optimize your energy

As featured on these media channels

NBC logo
Psychology Today logo
CBC News logo
CNN logo
TED logo
Good Morning America logo

WHERE <span style="text-decoration: underline;">LIVED VALUES</span> DRIVE PROFESSIONAL SUCCESS.